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This week for the Georgia Tech v Florida State Aer Lingus College Football Classic, the game presents a dynamic opportunity to promote the strength of the Irish-US business relationship and particularly the success of Irish sports tech companies in the US.

This week, Enterprise Ireland will host an inward US buyer delegation with representatives from Atlanta Hawks, Pittsburgh Steelers, and other American sports tech investors.

The delegation will meet with Irish sports tech companies and will focus on the IRFU and Enterprise Ireland’s technology innovation programme, which provides Irish sports tech companies an opportunity to test, trial, and potentially scale their products in a professional rugby environment.

Visiting the Sport Ireland Campus, the delegation will also meet with Sport Ireland, who lead the development of sport in Ireland, and who are collaborating with Enterprise Ireland to drive the development of Irish sports technology.

From NFL teams to NBA players, Irish sports tech has gained a dominant “behind the scenes” position with elite sports in the US and globally. Their innovative solutions have been sought out by major global sporting powerhouses from the NFL and NBA to PGA golfers, Olympians, F1 Drivers, and English Premier League soccer teams.

Irish sports tech companies Orreco and Output Sports are also working with Georgia Tech University.

Output Sports, a leader in elite sports-science technology, works with Georgia Tech athletes to optimize their athletes’ training sessions and to achieve specific fitness goals. Output Sports enables coaches, sports scientists, and rehab professionals to fully understand and optimize their athletes’ performance using a single wearable sensor system.

The company’s technology is used by sports practitioners across 30+ countries, including in the USA and in multiple sports, with flagship clients in the NFL, NWSL, MLB, NHL, WNBA, and NBA.

Sports data company Orreco has been working with Georgia Tech Women’s Swim team since 2022, using Orecco’s FitrWoman app and FitrCoach platform.

The app and coach platform, part of Orreco’s Te@m platform, are also used by USA Swimming, USA Volleyball, and global soccer teams including The Lionesses, NSWL teams, Women’s Super League teams and multiple Olympic Medal winners.

Orreco’s AI platform helps athletes optimise performance, accelerate recovery and extend playing careers.

And on August 21, Irish sports streaming company Wiistream announced a collaborative alliance with US Youth Soccer (USYS), the largest youth sports organisation in the United States. The collaboration will see Wiistream explore streaming and content solutions for USYS, to enhance the sports experience for young athletes across the USA.