The Face Sues The Butt

"We're going to sue your ass!"

Word out today that the North Face Apparel Corp. is suing a small suburban St. Louis-area company called The South Butt and the teenager who started it.

The lawsuit filed last week in federal court in St. Louis seeks unspecified damages and asks the court to prohibit The South Butt from marketing and selling its parody product line.

The North Face says it does not comment on pending litigation.

The South Butt's attorney, Albert Watkins, says the company was started by 18-year-old Jimmy Winkelmann to help pay for college. It puts out products with the tag line "Never Stop Relaxing," a parody of The North Face line, "Never Stop Exploring."

The South Butt is a blatant rip off of North Face.  I'm sure there will be a court order to change the logo at the very least, or cease and desist and The South Butt will only be the butt of jokes.