It retails for $199, but reports say it costs nearly $210 to make.
Citing new estimates from HIS iSuppli said the components used in making the Kindle Fire cost $191.65 and additional manufacturing costs bring the total cost to $10 over the list price.
Good news for shareholders, Amazon.com (NASDAQ:AMZN) has a potential upside of 14.4% based on a current price of $216.23 and an average consensus analyst price target of $247.46.
Amazon.com is currently above its 50-day moving average (MA) of $211.62 and above its 200-day of $192.88.