The Iowa State University Athletics Department announced today that it is bringing back one of the department's most popular prior marketing initiatives by unveiling a new billboard campaign throughout the month of August. The Cyclones are installing billboards in Waterloo/Cedar Falls, Cedar Rapids and Des Moines welcoming home new Big 12 Conference Commissioner Bob Bowlsby.
A native of Waterloo, Iowa, Bowlsby was recently hired as the new Big 12 leader. Bowlsby served as the director of athletics at UNI and Iowa before his stint as the director of athletics at Stanford.
The campaign is part of a continuation of Iowa State's "It's a Cyclone State" billboards that were placed in Iowa in the mid-2000s and became instant lightning rods among sports fans across the state.