In a sea of soft drink “Goliaths,” Cheerwine® is a “David.” The 99-year-old independent family-owned soft drink based in Salisbury, North Carolina is making waves among those who cherish the South thanks to its branded entertainment web series, “The Local Legend Project.” Last summer, Cheerwine’s Bo Stevenson (with the help of fans) set out on a mission to visit and meet legendary people and places across the American South and give them a national platform for sharing their stories.
I talk with Bo about Cheerwine and the 99 years of success on "Conversation Corner" this week.
