Talk about having a captive audience for trivia. Spirit Airlines has "in air" trivia on flights longer than hour, with passengers ringing the "flight attendant call button" to ring in. Prizes are bags of candy, drink coupons and the coveted "Smartest Traveler in the World" key chain. 2 keychains later, I'll let someone else win the next trip...
Great job by Spirit Airlines.
Spirit Airlines doesn't know who they are dealing with when I'm on board.