A three-day pop-up restaurant devoted to Cheetos, yes Cheetos, opened in Manhattan on Tuesday, with every table already booked with diners ready to pay between $8 and $22 for such creations as Cheetos meatballs, Cheetos crusted fried pickles, Cheetos tacos, Mac n' Cheetos and even Cheetos cheesecake.
Makers of the popular puffed cornmeal snack say the pop-up was the deliciously shrewd result of whimsy and marketing after executives noticed Cheetos fans posting their own recipes incorporating the crunchy treat on social media.
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