Lunata Hair is looking to transform the haircare industry with its innovative wireless and portable styling products, including hair straighteners and curling wands.
In a move to further bolster its position as an emerging leader in the beauty tech industry, the Toronto-based company has launched a cordless, rechargeable, convertible curling iron that can be conveniently turned into a curling wand at CES 2019 in Las Vegas.
The company’s wand features two modes: cordless, battery-powered mode for portable use, as well as plugged in mode for professionals, or for when the battery runs low. The battery is also removable and rechargeable, and consumers can carry spares as well. Lunata Hair has recently partnered with select retailers to sell its industry-leading products online, including Amazon.com/ca and Nordstrom.com.
“Our mission is to free women from cords. Technology is at the forefront of everything we do, and every product we develop,” said Lunata Hair CEO and Co-Founder Monica Abramov, who started the company in 2017 with the brand’s Chief Marketing Officer Anastassia Boguslavskaya. “Our vision is to develop products that allow women to extend the life of their blowout, and enable them to increase the time between washes.”
Abramov added that the creation of their company came out of their frustration of not being able to find quality cordless haircare products.
“As consumers, we would search for cordless hair tools and found that what was currently on the market left a lot to be desired. The tools were butane powered, and ‘travel sized’ which is great for space saving, but really does nothing for your hair, and doesn’t get hot enough,” Abramov said. “We travel a lot for work, and we kept facing the same issues. When traveling internationally, we’d blow out cords due to the wrong voltage, we’d have issues finding plugs located next to a mirror, and overall, cords just got in the way when there was already limited space. We finally decided to stop searching, and take matters into our own hands, and the Lunata Hair brand was born.”
Benefits and features of the Lunata Hair cordless, rechargeable curling wand will include:
A clipless, full-sized wand for beautiful beachy waves on the go.
A removable clip to turn your wand into a traditional curling iron with a titanium barrel for even heat distribution and long-lasting style.
Two modes: corded mode for max heat and use, and battery-powered mode to use on the go.
Heats up to 450 degrees Fahrenheit in corded mode, and 400 degrees Fahrenheit in cordless mode.
A removable battery so you can carry a spare if needed.
Boguslavskaya said response to the pending launch of the Lunata Hair wand has been impressive.
“The response has been nothing but positive,” Boguslavskaya said. “People are literally counting down the days for the wand. We are the target demo – we built this product because we wanted it for ourselves, and there’s nothing more genuine than that. We have thought through every detail and have spoken to our customers to gather feedback on what they wanted.”
Researchers predict that the global beauty tech market will reach $97 billion by 2023, which is based on a compounded annual growth rate of 19.4 percent between 2018 and 2023. Hair tools represent a $20 billion per year market currently.
Lunata Hair recently announced their new partnership with Joe Mimran, founder of Joe Fresh, Club Monaco, and Alfred Sung. Mimran, a Canadian entrepreneur, fashion designer, consultant, and retailer, will invest in Lunata Hair and provide strategic direction for the company’s future.
Lunata Hair has launched an Indiegogo campaign, to spread word about its products among consumers and the investment community.