Capitalizing on the fact that two certanties in life are football and taxes, The NFL is partneting with Intuit, Inc.
The National Football League (NFL) and Intuit Inc (Nasdaq: INTU), makers of TurboTax®, QuickBooks®, and Mint® today announced that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC Championship Games.
As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. The 2019 AFC and NFC Championship Games will be played on Sunday, January 20 (NFC – 3:05 pm ET on FOX, AFC – 6:40 pm ET on CBS).
"We're proud to have Intuit as the NFL's first-ever presenting sponsor for both AFC and NFC Championship games," said Renie Anderson, NFL Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. "Intuit has a longstanding reputation as a leader in the financial and accounting software industry that NFL fans recognize and trust this time of year."
Beyond the presenting sponsorship of both 2019 AFC and NFC Championship games, Intuit also becomes the NFL's official sponsor for financial and accounting software, as well as tax preparation services. Intuit helps power prosperity for consumers, self-employed and small business owners finding them more money with the least amount of work, while giving them complete confidence in their actions and decisions. Together Intuit and the NFL will also create programs to help current and former players prosper through the NFL Player Engagement and NFL Legends communities.
"Americans work hard for their money and at Intuit we want to help them find and save more of it," said Mary-Ann Somers, Chief Growth Officer for Intuit's Consumer Group. "As an official sponsor of the NFL, we have a unique opportunity to reach a highly engaged audience with solutions to help them prosper during the height of tax season."
Consumers can also look forward to seeing Intuit TurboTax return to the NFL Super Bowl for its sixth consecutive year.