Bridges over Ladders. Secure growth and fortify profit with millennial employees, customers, and members. Drawn from his research involving nearly 30,000 millennials and non-millennials, Bridges over Ladders is essential for business leaders who want to successfully engage with the millennial workforce and attract millennial customers.\
"The growth of your company, organization or nation will be determined by the decisions that you're currently making regarding millennials and their assimilation into leadership positions, which begs the question, What data are you using to construct a future with millennial employees, customers and members?” Wessinger asks. In addition, the author can utilize the data to speak into the millennial political environment like few others are able to do.
Between the covers of Bridges over Ladders, Wessinger presents research-based truths drawn from over 28,000 millennial and non-millennial participants in his project. He comprehensively covers the scope and scale of his research, expertly applying the findings to actionable strategies to help company leaders secure growth, fortify profitability and position millennials as their greatest source of innovation.
Author Kent Wessinger, Ph.D., is the CEO of the create2elevate research lab, an M.B.A. entrepreneurship faculty member at Galen University in Belize, director of millennial research for Red Rock Strategic Partners and keynote speaker at 30-plus conferences each year. He has a Ph.D. from Prescott College in Sustainability Education with a research emphasis in economic sustainability within structures suffering from workforce migration; a Master of Arts in Practical Theology from Regent University; and a Bachelor of Science in Business Management from Kennesaw State University.
To learn more, please visit Kentwessinger.com or Create2elevate.com, or follow him on Twitter at kentwessinger.
Bridges over Ladders: Secure growth and fortify profit with millennial employees, customers, and members.
Released: April 2019
ISBN-10: 0999803077
ISBN-13: 978-0999803073
Available from Amazon.com