Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $10.40 billion globally

Amazon.com Inc.’s sixth-annual Prime Day is in the books. And it marked yet another record-breaking event for the retail giant, with sales surpassing last year’s 48-hour event by 45.2%, a Digital Commerce 360 early analysis shows.

Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $10.40 billion globally over the two-day period spanning Oct. 13 and Oct. 14, up from $7.16 billion during the 48-hour event in July 2019.

Marketplace sellers were the big winners this year, selling a record of more than $3.5 billion worth of goods during Prime Day, Amazon says. Sales of marketplace sellers’ products grew nearly 60% and—most notably—grew faster year over year than sales of Amazon’s own products, which includes its private-label goods, Amazon devices and products it buys from manufacturers to sell itself.