Over 50% of Americans prefer YouTube as source of sports highlights.
Data presented by Safe Betting Sites indicates 53% of Americans prefer YouTube as the source of watching sports highlights. The data is as of September 2020.
TikTok ranks ahead of Twitter.
Other preferred social media channels for watching sports highlights include Facebook which ranked second at 45%. Instagram is third with 30% preference.
Snapchat ranked fourth with 16% of Americans preferring it to watch highlights. Surprisingly, TikTok is fifth with 16%. Twitter ranked sixth at 14% while Reddit enjoys a 5% preference.
Most of the social media platforms usually have users with varied needs, a key point for creators to consider. According to the research report:
"The data shows the need of building robust sport content highlights for social media platforms. The highlights should carry users' needs for each social media platform. Content creators appear to be winning the battle considering that a new platform like TikTok is already rising as preferred sources of sports highlights."