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Based in Atlanta, GA - Rick Limpert is an award-winning writer, a best-selling author, and a featured sports travel writer.

Named the No. 1 Sports Technology writer in the U.S. on Oct 1, 2014.


Kindle Bonus Free Pick: Atomic Lobster

You can now order, I mean preorder this new Tim Dorsey work.  Serge A. Storms is back and so are the McGraw criminal clan, Serge's friend Coleman, and a host of other characters.  This one takes place all over Florida, perfect winter reading.

I can't wait to get this one, download the preorder now for free.






White Christmas Not Expected for The South

Took a look at the 10 day forecast and no surprise that snow is not in the picture for suburban Atlanta.


Looks that a typical mid-winter week.  Temps in the 40's and 50's and a chance of some rain.




The Face Sues The Butt

"We're going to sue your ass!"

Word out today that the North Face Apparel Corp. is suing a small suburban St. Louis-area company called The South Butt and the teenager who started it.

The lawsuit filed last week in federal court in St. Louis seeks unspecified damages and asks the court to prohibit The South Butt from marketing and selling its parody product line.

The North Face says it does not comment on pending litigation.

The South Butt's attorney, Albert Watkins, says the company was started by 18-year-old Jimmy Winkelmann to help pay for college. It puts out products with the tag line "Never Stop Relaxing," a parody of The North Face line, "Never Stop Exploring."

The South Butt is a blatant rip off of North Face.  I'm sure there will be a court order to change the logo at the very least, or cease and desist and The South Butt will only be the butt of jokes. 




HSBC Giving Away Kindles as a Premium Gift

HSBC is offering a Kindle as a premium for joining HSBC Premier.  There are lots of restrictions and not everyone would quailfy to be an HSBC Premier member, but they are offering a Kindle nonetheless.

 I sure would rather have the Kindle than the travel kit.  We'll see how this works for HSBC.


Worse than JaMarcus Russell

Just when you thought it must feel pretty bad to be JaMarcus Russell right now, it could be worse. 

Well, it could be worse.  You could've been Keith Null on Sunday.  Null was filling in for Marc Bulger as the Ram's starting quarterback on Sunday.  Fans had high hopes since Null performed well in the preseason.

Then the game started.

The rookie threw 5 interceptions in a 47-7 thrashing vs. Tennessee.  His quarterback rating was 37.8.  He did throw a touchdown and had 43 attempts.  The truth is things could get better for Null down the road, but the NFL is about to give up on Russell.