Sling to Offer Tiger v. Phil

Golf fans can see the Tiger vs. Phil match, this Friday, Sling TV will offer the Tiger Woods v. Phil Mickelson golf match pay-per-view event in HD across all Sling TV-supported devices. 

 

Just in time for Capitol One’s “The Match,” Sling TV has a special offer for new customers: subscribe and prepay for one month of Sling Orange or Sling Blue and receive the PPV event (a $20 value) at no additional cost. To activate this offer, new customers can visit sling.com/pm/ppv.

Current Sling TV subscribers can purchase the match within the app on a Sling-supported device (except tvOS and Amazon) or by visiting sling.com/myaccount.

PGA Tour part of Mississippi Golf Story

Mississippi has hosted the PGA TOUR since 1968, but when the tournament was left without a title sponsor in 2013, the state was at risk of losing its only major-league professional sporting event. Then, Sanderson Farms stepped in. The move left many scratching their heads; why would one of the country’s largest poultry producers agree to spend millions of dollars to sponsor a golf tournament?

According to Statista, global sports sponsorships by companies rose to an all-time high of $65.8 billion in 2018. Annually, corporations set aside millions of dollars for various marketing, advertising, and public relations strategies that they hope will promote their products and services. Forbes ranks sponsorships as one of the marketing tactics that have the greatest potential return on investment.

Increased brand awareness is one of the main reasons these companies are willing to invest so much in sports-related sponsorships. This awareness comes in the form of a deeper connection with their target demographic, new customer leads, or additional media exposure, according to LinkedIn. However, some sponsorships have a greater return than others. Finance Magnet states there is significantly more value in sports sponsorship packages because viewership numbers and audience demographics more accurately reflect the amount of exposure a company is likely to receive. For instance, Statista estimated professional golf has 4.8 million viewers per tournament, which could directly correlate to the amount of exposure a brand might receive by sponsoring a single golf tournament.

While these statistics are staggering for a golf tournament, 65 percent of golf spectators are men, and Sanderson Farms’ target demographic is women. Meaning, the majority of women that buy Sanderson Farms chicken are not necessarily watching golf and thus will not be able to guarantee the company the same return on its sponsorship investment. Rarely, sponsorship incentives can be about social responsibility, rather than return on investment, according to Eventbrite. Some corporations will sponsor events simply because it aligns their brand to a cause or mission they are passionate about. With $2.1 billion in all-time charitable giving, the PGA TOUR could be described as the perfect partner for a company that wants to give back.

“We know that the people who are buying our chicken aren’t doing it because we sponsor a golf tournament, but we don’t sponsor a golf tournament so that people will buy our chicken. We do it for the 175,000 children who are treated at Children’s of Mississippi each year,” said Joe F. Sanderson, Jr., CEO and Chairman of the Board of Sanderson Farms. “In addition to the tournament’s charitable aspects, we decided to step in because of the significant benefits to the Jackson metropolitan area.  Our commitment to Mississippi is furthered through an economic impact of over $26 million, which the Sanderson Farms Championship provides to our region during tournament week.”

Exemplifying this commitment, 100 percent of the proceeds from the Sanderson Farms Championship goes directly to charities across Mississippi. Since becoming title sponsor in 2013, the tournament has raised record-breaking donations year-over-year, totaling over $5 million. Last year alone, $1.2 million was presented to Friends of Children’s Hospital, the Championship’s main beneficiary, in addition to $260,000 given to charities across the state.

At the end of October, 132 of the best professional golfers in the world will arrive in central Mississippi to compete for a PGA TOUR title. While thousands will come to spectate, and millions will tune in to watch the tournament, the primary goal for title sponsor, Sanderson Farms, will be to help change the lives of children throughout the state of Mississippi, regardless of how much brand exposure they receive.

Sanderson Farms, Inc., founded in 1947, is engaged in the production, processing, marketing and distribution of fresh and frozen chicken and other prepared food items. Employing more than 15,000 employees in operations spanning five states and 17 different cities, Sanderson Farms is the third largest poultry producer in the United States. As a company, Sanderson Farms is committed to adopting a fresh approach in everything that we do. Not only where products are concerned, but companywide as well. Though the company has grown in size, it still adheres to the same hometown values of honesty, integrity and innovation that were established when the Sanderson family founded the company back in 1947.

Scary Good Loudmouth Designs for Halloween

Loudmouth Golf is ready for Halloween.

Check out three spooktacular Halloween designs - Happy Jacks, Sugar Skulls, and Candy Corn! Wear these on and off the golf course all month long! BOO-ya!

And for those following the MLB Playoffs... there are designs for your favorite team.

Joining Dan Shube on 'The Golf and Travel Show' 6/1/18 on 1470am Boca Raton Talking Fathers Day Gifts

Always a pleasure to join host, Dan Shube on "The Golf and Travel Show." It airs on 1470 am in West Palm.Boca Raton. We talk some of my picks for Father's Day on 6/1/18.

Link:  I am on at about the 15 minute mark

https://www.youtube.com/watch?v=sfL80Go_ecM

We discuss:

1.  Cobra Irons - Smart Golf Clubs
www.cobragolf.com

Golf club manufacturers are expecting a big year in 2018, and one company, Cobra Golf, introduced the first ’smart’ set of clubs – the KING F8 AND F8+ line up featuring Cobra Connect Powered by Arccos. This is golf club engineering with next-level performance tracking. Your Cobra Connect clubs come standard with an Arccos sensor embedded in the grip end. This allows users to automatically track and analyze their performance with each club and across all game aspects. This is Cobra quality with Arccos technology collecting and disbursing that data golfers need and want at www.cobragolf.com.
 

2. GoGolf GPS
www.gogolfgps.com

You have the clubs, now it's time to get around the course with the help of an $89 device. I've tried a lot of these, but this works best.  The GoGolf GPS should be your new golf partner! It is unlike other range finders, as it audibly/verbally announces the distance to the center of the green and can even call out the distance of your last shot, at the touch of a button. This Bluetooth unit connects directly to the innovative GoGolf GPS app on your smartphone, so you never have to worry about taking out your phone while you're in the fairway or stuck in the rough. With access to all the information needed for more than 30,000 global golf courses, you will always know your distance to the pin. For just $89.95
 

3. Wallaroo Hat Company
www.wallaroohats.com

Serious sun protection with Wallaroo hats as they go far and beyond fashion-forward style — they are all specially designed around sun protection, in an effort to help eliminate the health threats of solar UV exposure. Also, with a Wallaroo hat you’re guaranteed long lasting and innovative protection and a secure fit thanks to an interior strap.  Hats for men, women and they pack and fold easily for travel. Prices start around $30.
 
4. Etymotic's mk5 Isolator Earphones  - Unassuming noise cancelling earphones
www.etymotic.com

If Dad needs a break from life's outside noise, Etymotic’s mk5 Isolator Earphones are a great idea. The newest addition to the company’s high-fidelity Isolator earphone series, an extension of its original 6i earphones features Etymotic’s renowned sound quality and the Isolator Earphones are a great choice for today’s active lifestyles. They tune out ambient noise, so every detail in the music can be heard. These low-profile, in-ear earphones fit comfortably under hats and helmets and are ideal for commuting, travel and sporting activities. At just $64.95.

5. HONOUR™ Essentials Skin and Shave Products
www.honouressentials.com

HONOUR™ Essentials is a collection of skin, shave products who’s secret ingredient is Costa Rican coffee oil that is sustainably sourced and elegantly and ethically made for the discerning man. The rich coffee is also sold to complete the morning experience. Created by brothers and business partners, Jerad and Matt Poling, HONOUR’s “transformative ritual” is centered around the richly derived benefits of the coffee bean and maximized in two primary ways:  
First, as a defining ingredient in a three-step skincare process—WAKE Exfoliating Rinse, PREP Shave Well Cream and TEND Revitalizing Moisturizer.
Second, as deliciously roasted BREW coffee. Pure to form, all products are free of parabens, sulfates, and other harmful chemicals.  
It's a quality product, with sustainability being a common theme throughout the entire brand.  The heirloom-quality Keep Good canister is comprised of eco-friendly materials like reclaimed aluminum and Refills consist of pressed sugar cane pulp, so one can live in the modern world without damaging the planet. The coffee beans utilized in all HONOUR products are grown, handpicked, and sorted on family-owned farmland rooted in the lush mountainous hills of Costa Rica.  Also, 1% of gross revenues go to organizations that protect the environment. Get Dad something he wouldn't get for himself.
 

6. The Edge Desk
$399 at www.theedgedesk.com

We know that “sitting disease” leads to metabolic syndrome and diabetes. And we also know, based on numerous scientific research studies, that sitting disease leads to an increased risk of cancer. In fact, according to Mayo Clinic, you can extend your life expectancy by two years just by cutting out three hours of television viewing time per day.
Launched on Kickstarter this year, The Edge Desk is the first desk-chair and easel all in one. Forget hours of assembly and hundreds of parts to manage, The Edge comes fully assembled right out of the box. Set up takes less than a minute and the ergonomic design provides for the most comfortable, productive work experience you’ve ever had. The patent-pending kneeling desk puts your back in a comfort first position removing pressure so work is fun!
The Edge Desk is the first kneeling desk ever created and is thought of as the “Most comfortable desk for productivity”! Kneeling desks improve posture, reduce lumbar pressure and lower back pain while increasing blood circulation
 

7. AnySharpUSA Sharpeners
www.anysharpusa.com

AnySharpUSA.com line of sharpeners, including Knife Sharpeners, Smart Scissors, Pocket Knife Sharpener, Mini Chopper, Graters and there is even a sharpener for Dad with a green thumb , in the Multi-Tool Sharpener.
Check out the "World's Best" Knife Sharpener for $22, as it offers Dad the choice of colors to match his unique style, including Citrus Zest, Cream, Metal, Orange Zest, Pink Cream, Pistachio Cream, Racing Green, Royal Blue and Royal Red. For those that like to spend time in the kitchen, AnySharp also offers a Pro CHEF Sharpener for $30 that is recommended by Chef Jamie Oliver as a must-have and available in sleek colors of Brass, Copper and Wolf.
The Outdoor Dad will appreciate the Outdoors Knife Sharpener with Firestick ($24.99) - professional knife sharpener for any pocket knife or tactical knife with integrated firestick and striker to help light a fire or the Multi-Tool Sharpener ($18.00) a two-in-one sharpener that allows for rejuvenating almost any knife or tool, including gardening tools!  
 

8. Original Penguin Golf Apparel
www.originalpenguin.com

Remember the iconic Penguin on shirts, shorts and more...  it's back.
It's no longer Munsingwear, reintroducing the Original Penguin
Conventional is boring, but tradition is timeless. Channel the classic style of Original Penguin's past with a modern twist in the Earl™ Polo, which features contrast tipping on the placket, sleeve cuffs and collar on a solid-colored base. This short sleeve polo stands out amongst a sea of polos. Be an original in this men's polo at the office or at your buddies on Friday night.
 

Happy Father's Day!

US Women's Open Media Day at Shoal Creek in Alabama

Maybe my only opportunity to play a historic course like Shoal Creek in Birmingham, AL.

Great to be at US Women's Open Media Day on Tuesday to play the course and see how the event is coming together. Thanks to my caddie, Luis, for keeping me somewhat in the fairway and readign putts. Luis caddied for Johnnie Vegas on the PGA Tour for 6 years. He was awesome!