Limpert Tech on iHeartRadio 4/26/23 - Brian Johnson, City Manager of Peachtree Corners, Ga. on Criterium and Tech

Each year about 1,000 cyclists die and over 130,000 are injured in crashes that occur on roadways in the U.S. To bring attention to the importance of roadway safety for cyclists, pedestrians and more, Peachtree Corners, Georgia is hosting the U.S. Pro Cycling Curiosity Lab Criterium on Wednesday, April 26. This Curiosity Lab Criterium is more than a qualifying bike race - this Criterium is a way to bring attention to the issue of roadway safety by demonstrating first-ever technologies focused on saving lives and preventing injury for pedestrians, cyclists and more.

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WHERE: Peachtree Corners City Hall
               310 Technology Parkway NW, Peachtree Corners, GA 30092
 

WHAT:  City of Peachtree Corners is hosting its first-ever U.S. Pro Cycling Curiosity Lab Criterium to bring attention to the issue of roadway safety. The community is invited to attend and watch the races along Technology Parkway, with food trucks and local vendors also in attendance.

In addition to the Criterium, in front of City Hall Peachtree Corners will be showcasing smart city technologies that improve safety for pedestrians, cyclists and more. These technologies will be on display for attendees to experience during the event. Technologies include:

The first-ever connected vehicle technology for cyclists to prevent injury and death. This VRU2X technology by Spoke allows cyclists and drivers to be alerted of each other before the human eye can even detect them. This is through connected vehicle technology known as C-V2X (cyclists can communicate with vehicles, vehicles can communicate with cyclists, cyclists can connect with traffic infrastructure, etc.).

Cyclists will be using this technology during the Criterium race. This is a simple unit placed on the bike that sends signal 10x per second. Spoke partner Audi will be onsite to demonstrate the C-V2X within their vehicles as well. Attendees can experience how drivers will see where the cyclist is located in relation to the vehicle and from what direction they are approaching.

Beep’s autonomous and electric shuttles will be on display showcasing C-V2X technology by Commsignia. This tech improves AV safety by alerting vehicles of oncoming traffic, pedestrians and more.

Video analytics and LiDAR for traffic and intersection management will be demonstrated to show how object detection and data is used to make roadways safer and more efficient to improve congestion, traffic, pedestrian safety and sustainability initiatives.

For additional event information visit: https://www.curiositylabptc.com/curiosity-lab-criterium/.
 

Limpert Tech on iHeartRadio 4/8/23 - Ophir Gaathon, Chief Executive Officer of DUST Identity

A great interview this week.

Rick talks with Ophir Gaathon of Dust Identity.

Under the NCAA name, image and likeness (NIL) policy, among other benefits, college athletes are able to profit from signing autographs and essentially selling their jerseys and wares as collectibles. Having products of college athletes on the market in season ramps up excitement and growth of the industry. But the NIL also presents inherent challenges including the need for athletes to know which jerseys, helmets, and so on are theirs and which autographed wares are authentic and not knock-offs. For the individual athlete, there are not a lot of good options out there for authenticating their own products and protecting their investment.

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At DUST Identity, the answer to this challenge is small — nanoparticle small. Using engineered diamond particles embedded in high-performance polymers, DUST gives physical “things” — products, parts, and packaging — an unclonable fingerprint to offer full tracking, indisputable authentication, tamper-free validation, and data transparency throughout the object’s entire lifecycle. Compared to existing identification methods, DUST is more cost efficient at less than $0.01 to apply at scale.

Ophir Gaathon – Chief Executive Officer

Ophir Gaathon is a supply chain security expert who has a deep understanding of the complex security challenges associated with global value chains. In his current role as CEO, he is responsible for the company’s overall vision and strategy, product commercialization, and overseeing technology and R&D initiatives. Prior to launching DUST Identity in 2018, Ophir was the CEO and founder of Diamond Nanotechnologies for seven years, where he developed the underlying technology for DUST with his cofounders. Prior to that, he was a Research Affiliate for the Synthetic Neurobiology Group in the MIT Media Lab for 3 years and served as a Postdoctoral Research Scientist at the MIT Research Laboratory of Electronics’ Quantum Photonics Lab in 2013. He received his Ph.D. in Applied Physics from Columbia University and B.S. in Electrical and Electronics Engineering at NYU Polytechnic School of Engineering. He has led research projects at MIT and Columbia, and he holds several patents.

Limpert Tech on iHeartRadio 4/1/23 - Lara Krug, Kansas City Chiefs Executive Vice President and CMO

Rick talks with Lara Krug from Adobe Summit in Las Vegas.

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Lara Krug was hired as Kansas City’s Executive Vice President and Chief Marketing Officer on June 29, 2021 and begins her third season in the National Football League in 2023.

As the first CMO in franchise history, Krug oversees all club marketing functions, including brand marketing; community outreach; digital, social and website operations; influencer activation; event entertainment; content production and the Hunt Family Foundation.

Reporting directly to team President Mark Donovan, she strategically and proactively works across the organization to identify opportunities to help internal and external stakeholders achieve key growth objectives. Employing short- and long-term strategies, Krug and the marketing team are focused on brand extensions and loyalty with current and new fans; engaging with fans through original content across all the club’s social, digital and mobile channels; as well as creating once-in-a-lifetime experiences domestically and globally all in an effort to welcome all to Chiefs Kingdom.

In addition to managing all domestic marketing efforts for the team, Krug is leading the club’s international growth in both Germany and Mexico as part of the NFL’s IHMA (International Home Marketing Area) announcement in 2021. This league initiative grants clubs access to international territories for marketing, fan engagement and commercialization, enabling the Chiefs to build a more robust global brand while driving NFL fan growth internationally.

Prior to joining the Chiefs, Krug spent more than seven years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois (2018-21). Before leading the national marketing efforts for Stella Artois, she served as the Vice President of U.S. Marketing for Anheuser-Busch InBev’s Regional Brands, including Estrella Jalisco, Landshark, Presidenté, Beck’s and Kirin. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV (2020) and the FIFA World Cup (2018). She also held positions as the Director of Global Experiential Marketing and Director of Global Digital and Media Operations at Anheuser-Busch InBev.

Before joining A-B InBev, she spent three years with L’Oréal USA, where she finished her time as Associate Vice President of Global Digital Marketing, overseeing the creation of digital and social content toolkits, CRM and data capture strategy. Prior to L’Oréal, Krug was the Manager of Online Marketing for Avon Inc. and Avon.com and was a Media Strategist for multiple national clients at PHD Media.

Limpert Tech on iHeartRadio 3/25/23 - Robert W. Cohen, ‘The 50 Greatest Players in Braves History’

The 50 Greatest Players in Braves History examines the careers of the 50 men who made the greatest impact on one of Major League Baseball’s oldest and most iconic franchises. Using as measuring sticks the degree to which they impacted the fortunes of the team, the extent to which they added to the Braves legacy—in Boston, Milwaukee, and Atlanta—and the levels of statistical compilation and overall dominance they attained while wearing a Braves uniform, The 50 Greatest Players in Braves History ranks, from 1 to 50, the top 50 players in team history.

Rick talks with the author, Robert Cohen about this great book.

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Cohen was born in the Bronx, New York in 1956. He grew up just a few miles from Yankee Stadium, rooting for the Yankees and New York Football Giants. After spending many years working in a large corporate environment, he began writing professionally in 2004. His first published work, “A Team For The Ages: Baseball’s All-Time All-Star Team” clearly reflects his great love of the game of baseball, and also his vast knowledge of the sport.

Limpert Tech on iHeartRadio 3/10/23 - Roger Duthie, BearFish Apparel

BearFish Sports Apparel was one of the breakout stars of the 2023 PGA Show in Orlando.

Rick is joined by Roger Duthie of BearFish.

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Great hats and more.

BearFish is a boutique Dubai brand and will appeal to a certain demographic who care about quality, comfort and fashion while playing their favorite sport. With its first line of caps, the brand aims to bring back color into outdoor sport. The founder Roger Duthie claims that the golf public has gotten dull with lack of color and designs and hopes his products will inspire people to wear brighter colors and according to him, put people in a better mood on the golf course! A real showcase to the world that incredible creativity can come from the UAE and BearFish.