Motorsports Sponsors Hurting like the Rest of Us
Wednesday, August 12, 2009 at 2:39PM One thing us sports fans have learned is that Sports and specifically Motorsports are feeling the effects of the bad economy like the rest of us.
Take for example NASCAR and the NHRA. In NASCAR several of the top teams with top level sponsors have pulled or are in the process of pulling the plug on their sponsorship deals. Among those affected, Matt Kenseth and Jamie McMurray
The NHRA has had to get creative with keeping current sponsorships intact and trying to find new ones. Several top drag racers have been on the sidelines in 2009 looking for backing. Those watching 2009 go by include Hillary Will, Melanie Troxel, and Tommy Johnson Jr. While the NHRA is about as fan friendly as you can get, teams have been even more accommodating of their fan bases then before.
Racers and teams aren't the only ones affected. Race tracks and races have been caught with their pants down the past couple weeks. Lowe's has pulled out of their multi year deal naming rights agreement with Lowe's Motor Speedway in Charlotte. and The Brickyard 400 now has lost Allstate as their title sponsor.
I, unfortunately don't have the solutions to fix this crisis. I guess they will have to join the rest of us and put a band aid on and try to get through this with the rest of us. As sponsors continue to change, and we go around and around drivers have to look at this as a new opportunity and a chance to better themselves and their sports in the long run.
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