Delta Shows it Doesn't Care About Customers

Delta Airlines showed it cares more about making a buck than doing something for its customers this week when they rejected an inflight magazine ad for products made by Scottevest, a company that specializes in making clothing for travelers.

When Scottevest was approached to purchase a last minute spot in the November issue of Delta's Sky Magazine, they sent in their usual ad, featuring an X-Ray photo of their Fleece 5.0 jacket, and the title "The Most Stylish Way to Beat the System". Hardly anything an airline would have to worry about.

Sadly, Delta Airlines thought this might be bad for business - and rejected the ad. They then rejected a revised version, at which point, Scott Jordan of Scottevest gave up trying to work with Delta, and took it to the Internet instead.

The bottom line is that baggage fees are too important to Delta to jeopardize. Last quarter, airlines pulled in $893 million in baggage fees, and there is clearly no way they'll do anything that will help consumers find ways to avoid paying up. Of course, they clearly didn't expect this kind of backlash. But to be honest, it couldn't have happened to a nicer airline.

The truth is now Scottevest is getting more positive publicity because Delta didn't run the ad.  I predict Scottevest will see sales increase because of the is, and I myself am going to order a SeV Revolution Plus because it is such an incredible product.