There is apparently nothing reality stars won't do for publicity.
MTV had announced that the "Jersey Shore" star Snooki would be placed inside a giant ball and lowered onto the network's rooftop deck to ring in the New Year on Dec. 31 as part of MTV's "New Year's Bash" special.
But organizers of the annual Times Square event said Wednesday that the stunt had been called off.
"The request to have her in a separate ball on a set-back roof came too late and was too impractical to fit in to our outdoor events," co-producers of Times Square New Year's Eve said in a statement.
But Snooki-lovers need not worry.
A similar spectacle will now reportedly be staged in New Jersey, where a giant ball with a lit "Snooki" sign has been unloaded in Seaside Heights near the "Jersey Shore" house, TMZ reports.
Nicole "Snooki" Polizzi had been hyping her planned Times Square ball drop, telling the USA Today last week she was "gonna be like a friggin' hamster."
In its release announcing the stunt, MTV's senior vice president of special programming and production said the network was "looking to redefine the concept of the traditional New Year’s Eve broadcast" and promised the show would "push boundaries." Boundaries that would reach all the way to the Jersey Shore.
Thursday, December 30, 2010 at 12:50PM
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