Esurance Making the Most of their U.S. Open Sponsorship

Esurance is serving up a range of activities this weekend in conjunction with their involvement with the U.S. Open tennis tournament.

Esurance is a tier two sponsor as are Heineken, Polo by Ralph Lauren, United Airlines and Xerox.

Esurance is the official car insurance of the 2011 U.S. Open and is in the second year of a three-year sponsorship deal. "Partnering with the USTA and sponsoring the Open is a great way to increase our exposure to a wider audience," says an Esurance spokesman. "The 2010 Open drew more than 710,000 fans; more than 70 million domestic TV viewers watched the Open last year."

Esurance has sponsored tennis events since 2005. Since 2007, Esurance has been the title sponsor of the Esurance Tennis Classic, which takes place in Northern California and benefits the Harbor Point Charitable Foundation. This year's event takes place Sept. 23-25, 2011, and will include John McEnroe, the Bryan Brothers, Tracy Austin, Gigi Fernandez and Murphy Jensen.

An onsite spotter team for Esurance at the Open will be giving away prizes to attendees wearing an Esurance tag they can pick up at the company's booth. Prizes include U.S. Open gift cards, Evian water, rain ponchos, seat cushions, lip balm and sunscreen. At the Esurance booth, visitors can get their picture taken via green screen technology with doubles champions Mike and Bob Bryan, and download them or share them with friends and family on Facebook and Twitter. Touchscreen kiosks will also offer tennis tips with the brothers as well as entry into Esurance's "Play with the Pros" sweepstakes.