Country Music Fans Listen Digitally

One in five country music fans never tune in to country radio stations, according to a research study released Wednesday afternoon at Country Radio Seminar, a four-day national gathering of music makers, players and radio industry executives in downtown Nashville.

Country music fans get their music from websites, their own collections stored on iPods or listening to other types of radio stations, the annual report on industry trends found.

Artists that skew younger like Lady Antebellum, Taylor Swift and Carrie Underwood are popular with all ages of fans, and they are recognizable from both devoted and casual listeners.  Younger country music fans are not the only ones downloading country music.  Adults and those that have been country music fans for 20+ years are also buying digital music in droves.

Like all radio, what can country music now do to keep listeners.  stay tuned.