2016 Adobe Summit Keynote Flashy but Informative

Loud music, beautiful graphics and a digital display one would find at a football stadium.

Put 10,000 members of the digital marketing universe together in a ballroom for a couple hours and it's going to be fun. Or it better be fun, to keep everybody's attention.

Las Vegas is the setting this week for Adobe Summit 2016.

This is Adobe’s annual digital marketing conference in the U.S., showcasing innovations across Adobe Marketing Cloud. Adobe Summit is the leading industry event focused on the future of marketing and business transformation.

Adobe executives led the attendees through a maze that included everything Adobe is working on.

That includes: Experience Business, Adobe Platform, Adobe Exchange, Adobe.io, Adobe Marketing Cloud Device Co-op, Mobile Core Services, a new OTT offering and more.

Real life examples were featured with guests from the likes of McDonald's, Comedy Central and Royal Bank of Scotland.

This keynote not only sets the trends for the week, but also for the future of Adobe and digital marketing.