Previewing the Final Four Coming to Atlanta

This week, the City of Atlanta and the NCAA enveiled some of their plans for the NCAA Men's Basketball Championships, the Final Four coming to Atlanta in April.

Even if you don’t have a ticket to the games being played, there will be plenty of things fans can do leading up to the 2020 NCAA Men’s Final Four in Atlanta, April 3-6, 2020.

The events are planned with families and basketball fans of all ages in mind and will include a variety of free or low-cost, family-friendly options.

“We are excited to welcome renowned musical and basketball talent to the city of Atlanta,” said Carl Adkins, executive director of the Atlanta Basketball Host Committee. “With daily activities, concerts and National Championship games in all three divisions being held in one weekend, the NCAA Final Four will give Atlanta locals and visitors alike unique and affordable opportunities to be part of the Final Four.”

It all starts on Friday, April 3, as fans will be able to get a first look at the court set up inside Mercedes-Benz Stadium at the free Reese’s Final Four Friday. During the event, the four teams participating in the Final Four will hold open practices, which are free to the public. The practices will be followed by the Reese’s All-Star Game, featuring the top senior NCAA student-athletes.

“Atlanta prides itself on being a world-class host for the sporting world’s biggest events, and we are proud to host the Final Four for the fifth time,” said Atlanta Mayor Keisha Lance Bottoms. “Thank you to the NCAA, the Atlanta Sports Council, the Atlanta Basketball Host Committee—and a special thank you to the women and men in public safety who put themselves in harm’s way to ensure a safe, secure and fun event for visitors and residents alike.”

Things kick into high gear with an assortment of fan events. They will include the Final Four Fan Fest presented by Capital One, held at the Georgia World Congress Center beginning April 3 until April 6. Fan Fest tickets will be on sale beginning Wednesday, January 15 at $10 per person with free admission for children 12 and under and Capital One cardholders. For more information about the Fan Fest and tickets, please visit the Fan Fest overview located on the NCAA’s website.

The March Madness Music Festival will also tip off on Friday, April 3, with the AT&T Block Party, on Saturday, April 4, with Coca-Cola Music and continue through Sunday, April 5, with Capital One JamFest, featuring Taylor Swift as the headliner. Located in Centennial Olympic Park, the festival is free to the public and will include a variety of music artists, which will be announced in the weeks leading up to the event. Additional details about JamFest and exclusive cardmember benefits will be forthcoming.

Once again, the NCAA Men’s Division II and III National Championships will be held on Sunday, April 5, at State Farm Arena. The Division III game will tipoff at 12:30 p.m. and the Division II game will begin at 4 p.m. The games are free and open to the public.