A Quieter Halloween

When it comes to one of the most iconic Halloween traditions, trick-or-treating, data suggests that neighborhoods across the country will be eerily quiet.


42 percent of Adults said they’ll observe Halloween in 2020, a double-digit drop from the share who said they celebrated last year (57 percent).

Only 7 percent of adults said that they or their children plan to trick-or-treat the same way they usually do.

About a quarter (26 percent) of adults said they plan to purchase candy for trick-or-treaters this year, down from about half (51 percent) who indicated they did so last year.

As Halloween approaches and spending for the holiday is predicted to drop from $8.8 billion in 2019 to $8 billion this year, Morning Consult will continue to deliver our state of the 2020 holiday shopper series in order to provide you with important insights into how major shopping events are likely to change and the way consumers plan to celebrate, travel, spend and shop this holiday season.