Sneakernews Announces 2011 Sneaker of the Year
Tuesday, January 3, 2012 at 8:33PM The Nike Mag 2011
Yes, right from Back to the Future to your feet.
As Back to the Future II was being written, the producers of the movie approached Nike with a question: What would a shoe look like in 30 years? A Nike design team headlined by Tinker Hatfield came up with the Mag – a super high-top, power-lacing, brightly lit pair of futuristic sneakers that would help Marty hoverboard around the city with ease in the year 2015. Since the release of the movie, the Nike Mag has been immortalized as one of the great icons of film and sneakers, enjoyed only through watching the film. Nike would later use the Nike Mag as the design inspiration for one of its greatest footwear designs in the Nike Hyperdunk, releasing a special edition ‘McFly’ colorway that now demands a pretty penny.
On September 7, 2011 this shoe became a reality.
It is also the 2011 Sneaker of the Year, beating out the shoe that caused riots from coast to coast, the Air Jordan 'Concord'.
Pairs of this limited edition sneaker have been going for millions of dollars in auctions.
With Michael J. Fox involved in the release of the shoe, some proceeds are going to Parkinson's Disease research. It's a great looking shoe and it made a lot of headlines in 2011. All this with a hoverboard not included. Imagine that.
