Papa Johns and the Coin Toss Do Matter on Super Bowl Sunday

There isn't a National Football League sponsor that knows a quality “toss” like Papa John’s founder, Chairman and CEO John Schnatter, but he’s counting on America to call the coin toss for Super Bowl XLVI so that the country can flip over free pizza.

Papa John’s, the Official Pizza Sponsor of the NFL, today unveiled its Super Bowl XLVI Coin Toss Experience, which includes a free large one-topping pizza and 2-liter Pepsi MAX for the millions of fans enrolled in Papa John’s Papa Rewards program … if America correctly “calls” the Super Bowl coin toss. No matter which team wins the Super Bowl, Papa John’s fans have a chance to get some free pizza.

America will make its “heads” or “tails” call for the Super Bowl XLVI coin toss by voting at www.papajohns.com today through Feb. 1. Schnatter will announce the result of America’s vote Feb. 2 on the NFL Network in Indianapolis and via social media and at www.papajohns.com.

If America’s call is correct, everyone enrolled in Papa Rewards as of 6 p.m. ET Super Bowl Sunday will receive an email the following day with instructions on how to claim their pizza and Pepsi MAX prize.

“This won’t be an easy call for America, but as the Official Pizza Sponsor of the NFL, it’s an easy call for Papa John’s to offer a promotion like this to our loyal customers,” Schnatter said. “The Super Bowl is the largest stage in all of sports, and it’s the biggest sales day of the year for us. We’re going all out with quality players like Peyton Manning and The Bus to make sure our customers have a great experience with the highest-quality pizza.”

Occurring between the singing of the National Anthem and kickoff, the Super Bowl coin toss puts viewers on the edge of their seats … and players and coaches simply on edge. In fact, the NFC is on an incredible 14-year winning streak with Super Bowl coin tosses (Super Bowl XXXII – Super Bowl XLV). Some additional interesting Super Bowl coin toss statistics:

    In 45 Super Bowls, heads has been called 23 times and tails 22
    24 of the 45 tosses have come up heads, and 21 tails
    The NFC has 24 Super Bowl wins, with a dominating 31 coin toss wins
    The AFC has 21 Super Bowl wins, compared to only 14 coin toss wins

Last year for Super Bowl XLV, Papa John’s set a single-day sales record by selling more than one million pizzas, driven in part by offering a free large pizza to everyone in America if the game went into overtime. In the fourth quarter, the teams were separated by only 3 points, but the game did not go into overtime. In fact, no Super Bowl has ever gone into overtime.

This year, America’s odds of winning free Papa John’s are much better … on the toss of a coin.