Update: Super Bowl Commercials

Prices are up!!

Fox began selling a 30-second commercial for Super Bowl LIX for $7 million, which would have been the same price for the third year in a row, according to USA Today. However, according to AdAge, the sale price for this year’s Big Game has ballooned to $8 million. That cost is about 88% higher than it was 10 years ago.

The price of the same ad spot in Super Bowl I cost just $37,500, around $370,000 when adjusted for inflation. A 30-second ad spot during Super Bowl XVIII—when Apple dropped the commercial “1984” that is considered one of the most iconic ads of all time—was $368,200, or about $1.2 million when adjusted for inflation.