Eating Up Social Media: Birdsye Launches Hashtag Food

Birdseye is producing potato hashtags and potato @ symbols and calling them Mashtags.

"The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people," said Pete Johnson, senior brand manager at Birds Eye.

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http://www.independent.co.uk/news/weird-news/social-media-gone-too-far-birdseye-launches-hashtagshaped-potato-smileys-9134366.html