Theaters Open
Wednesday, July 7, 2021 at 8:09PM The latest box office figures from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, demonstrate another key milestone for the movies industry, as nearly 90% of movie theater locations are now open globally for the first time since the COVID-19 pandemic began. The near-total reopening of theaters coincides with the launch of summer blockbuster season, fueling optimism for the movies industry as exhibitors focus on providing a safe moviegoing experience.
"At Comscore, we´ve been privileged to witness firsthand how our partners in the global exhibition community have fought daily against the adversity of the pandemic and recovery has been remarkable," said Arturo Guillén, Executive Vice President and Global Managing Director for Comscore Movies. " The latest box office openings and revenue show that throughout the world, consumers are clamoring to be back at the movies in their preferred theaters."
