Amazon Announces Kindles are Selling Like.... Kindles

Amazon.com this week announced that Kindle devices remain the hottest products this holiday season – for the third week in a row, customers are purchasing well over 1 million Kindle devices per week, and Kindle Fire remains the #1 bestselling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 11 weeks ago. To learn more about the all-new Kindle family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire – visit www.amazon.com/kindle.

“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it's a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web,” said Dave Limp, Vice President, Amazon Kindle. “Our family of Kindle e-ink readers are close behind Kindle Fire on the Amazon.com bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season.”

Kindle Fire offers more than 19 million movies, TV shows, songs, books, magazines, apps and games – such as Netflix, Hulu, Pandora and Angry Birds – as well as free storage of Amazon digital content in the Amazon Cloud, Whispersync for books and movies, a 14.6 ounce design that’s easy to hold with one hand, a vibrant, color touch screen, a powerful dual-core processor and Amazon Silk – Amazon’s new revolutionary web browser that accelerates the power of the mobile device by using the computing speed and power of the Amazon Web Services cloud – all for only $199.

The $79 latest generation Kindle is for readers around the world who want the lightest, most compact Kindle at an incredible price. Kindle is now small and light enough – at less than 6 ounces – to fit easily in your pocket and carry with you everywhere, yet it still features the same 6-inch, most advanced electronic ink display that reads like real paper, even in bright sunlight.

Kindle Touch and Kindle Touch 3G feature an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch and Kindle Touch 3G are also lighter, smaller, offer audio capabilities, such as text-to-speech and deep integration for audiobooks, extra-long battery life and hold thousands of books. Kindle Touch 3G offers the unparalleled added convenience of free 3G. Kindle’s free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot – you simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there’s no monthly fee or annual contract. Both Kindle Touch and Kindle Touch 3G include X-ray – a new feature invented by Amazon that lets customers explore the “bones of the book.”

With an Amazon Prime membership, all of the new Kindles offer access to the new Kindle Owners’ Lending Library and Prime Instant Video. With the Kindle Owners Lending Library, Kindle owners can now choose from thousands of books to borrow for free – including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates. No other e-reader or e-bookstore offers such a service. With Prime Instant Video, Kindle Fire owners can access nearly 13,000 movies and TV shows available to stream at no additional cost.

Customers can order the new Kindle family today: the $79 Kindle at www.amazon.com/kindle, Kindle Touch for $99 at www.amazon.com/kindletouch, Kindle Touch 3G for $149 at www.amazon.com/kindletouch3G and Kindle Fire for $199 at www.amazon.com/kindlefire.

Black Friday Sales Up, Up and Up

The holiday shopping season got off to a strong start on Black Friday, with retail sales up 7 percent over last year, according to the most recent survey. Now, can stores keep buyers coming back without the promise of door-buster savings.  I have to bet we haven't heard the term "doorbuster" for the last time in 2011.

Buyers spent $11.4 billion at retail stores and malls, up nearly $1 billion from last year, according to a Saturday report from ShopperTrak. It was the largest amount ever spent on the day that marks the beginning of the holiday shopping season, and the biggest year-over-year increase since 2007. Chicago-based ShopperTrak gathers data from 25,000 outlets across the U.S., including individual stores and shopping centers.

The reason for the increase in sales.  My theory is the stores were open earlier and longer.  In 2010, stores opened at 4, 5, and 6am.  This Black Friday, stores opened at the stroke of midnight.

Bill Martin, who founded ShopperTrak, said he was surprised by the strong showing. He had expected the weak economy to dent consumer confidence and keep more shoppers out of the stores, or at least from spending much. Instead, he said, they responded to a blanket of promotions, from 60- and 70-percent off deals to door-buster savings on electronics.

More good news, sales were also up 4 percent each in the two weeks leading up to Black Friday, as retailers started their promotions earlier than usual or extended their hours.

My experience at Black Friday around Atlanta was full parking lots and 2-hour waits in some checkout lines.

At Crabtree Valley Mall in Raleigh, N.C., Mary Aker was forced to use valet parking Friday because she couldn't find a parking spot. But on Saturday, the pace had let up a little, so she and her husband came back to do some more shopping.

Over the past six years, Black Friday was the biggest sales day of the year, and it is expected to keep that crown this year, though shoppers seem to be procrastinating more every year and the fate of the holiday season is increasingly coming down to the last few days before Christmas.

Last year, the Thanksgiving shopping weekend accounted for 12.1 percent of overall holiday sales. Black Friday made up about half of that.

Apple Sells Out of iPad 2

Apple may have sold as many as 500,000 iPad 2 computers after retail outlets ran out of the tablet-style device on its debut weekend, said Piper Jaffray Cos. analyst Gene Munster.

Stores run by Apple, Target, Corp. and Best Buy contacted by Munster’s team had sold out of the device, he said in a research note yesterday. Online orders via Apple’s own website are taking up to a month for delivery, up from less than a week when sales began.

Early estimates suggest demand for iPads remains buoyant even as competitors such as Motorola Mobility Holdings Inc. enter the tablet market. Apple sold more than 300,000 units of the first iPad in the 24 hours after its April debut. 

One interesting stat is the number of new iPad 2 buyers.  70% of iPad 2 buyers were new to the iPad, compared with 23% of iPhone 4 buyers who were new to the iPhone at launch.  This shows the iPad 2 is really gaining traction, and it also appears that those that already own iPads didn't feel there was much reason to go out and get the new one.