Sling Wants to #TakebackTV
Monday, July 20, 2015 at 10:14AM Sling TV launched its first general market ad campaign. Aimed at millennials, a generation that is increasingly saying no to traditional pay-TV subscriptions, the #TakeBackTV campaign will debut nationally across TV, social and digital platforms.
When creating the campaign, we focused on the needs, attitudes and behaviors of millennials and their sentiment toward traditional pay-TV. In the videos, you’ll see this sentiment come to life, as consumers battle “Old TV” pain points like long-term contracts, expensive programming bundles, high prices, hidden fees and poor customer service.
"Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.”
To view the videos, visit the official Sling TV YouTube page.
