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Based in Atlanta, GA - Rick Limpert is an award-winning writer, a best-selling author, and a featured sports travel writer.

Named the No. 1 Sports Technology writer in the U.S. on Oct 1, 2014.

Entries in turns 70 (1)

Sunday
Jun262011

Cheerios Turns 70

Cheerios is turning 70 and is still the most popular cereal brand in American grocery stores. In fact, one out of every eight boxes of cereal sold in the U.S. is some variety of Cheerios.

A plant in Buffalo, New York has been producing the cereal since 1941. More than 10 shapes and sizes were considered before the makers settled on little Os.

Since 1999, the company has focused on promoting the cereal as healthy; it's made from whole-grain oats, with 3 grams of fiber and 1 gram of sugar per serving.

Fun facts about the cereal:

 

  • Cheerios are made by heating balls of dough then shooting them out of a puffing gun at 100 mph.
  • It would take 3,155,524,416 Cheerios to circle the Earth. 
  • General Mills sold 1.8 million cases (each containing 12 boxes) in the first year, 1941.
  • Four years after their debut, Cheerioats were renamed Cheerios.
  • In 1979, Honey Nut Cheerios were introduced, followed by Apple Cinnamon Cheerios in 1988, MultiGrain Cheerios in 1992, Frosted Cheerios in 1995, Berry Burst Cheerios in 2001 and Chocolate Cheerios in 2010.
  • Honey Nut Cheerios have outsold the originals since 2009.