Emirates Airline to Sponsor U.S. Open Series
Wednesday, April 18, 2012 at 10:02AM A new sponsor in 2012 for the U.S. Open Series, tennis' annual build up to the U.S. Open in New York.
Now in its ninth season, the Emirates Airline US Open Series continues to serve as a true regular season of hard court tennis, linking 10 summer tournaments to the US Open. Fans follow the action throughout the summer during national broadcast coverage while players battle for $40 million, including a chance for bonus prize money at the US Open. The Series collectively reached a U.S. television audience of 39 million and drew more than 800,000 on-site fans in 2011. In 2012, Emirates Airline became the title sponsor of the Series, as well as the official airline of the US Open. The Emirates Airline US Open Series is also supported by sponsors American Express, Chase, Citizen Watch Company, Esurance, evian and Gatorade.
Americans Mardy Fish and Serena Williams swept the 2011 Emirates Airline US Open Series men’s and women’s titles. In 2007, Roger Federer collected the biggest paycheck in tennis history – $2.4 million – for winning the US Open and the Emirates Airline US Open Series. In 2005, Kim Clijsters also captured both the US Open and the Series, winning $2.2 million – the largest purse in women’s sports history – and equaled that amount in 2010, winning the US Open and finishing the Emirates Airline US Open Series in second place.
