Limpert Tech on iHeartRadio: Matt Lafone, President and GM of Americas at The Athlete’s Foot

Talking to the President of one of the iconic retail brands in the world, this week.

Matt Lafone, President and GM of Americas at The Athlete’s Foot.

Big news, especially for Atlanta from The Athlete’s Foot.

The Athlete’s Foot is honored to announce the grand opening of its new corporate headquarters, flagship location and community center at 931 Monroe Drive, Suite 113E, Atlanta, GA 30308. Nestled in the heart of Midtown, this new establishment promises to be a cornerstone for retail excellence and community engagement.

Strategically located on the iconic Atlanta Beltline and Piedmont Park, the new location aims to integrate seamlessly into the fabric of the neighborhood. The Athlete’s Foot plans to implement community enrichment, sponsorships, educational programming underscoring their commitment to supporting local communities and fostering meaningful connections.

“We are thrilled to unveil our new US headquarters, flagship store, and community center in the heart of Midtown Atlanta,” said Matt Lafone, President and GM of Americas at The Athlete’s Foot. “This location is the first of its kind on Atlanta’s iconic BeltLine and will serve as a cultural hub for community engagement and deeper connectivity. We look forward to welcoming everyone to experience what The Athlete’s Foot has to offer, from the neighborhood, for the neighborhood.”

The Athlete’s Foot has proudly partnered with Black-owned businesses to develop the flagship location, enlisting T. Dallas Smith & Co., the largest black African American-owned commercial real estate firm in the country, to continue its standing collaboration with The Athlete’s Foot on finding locations for new stores focused on underserved black and minority communities. J.M. Lee Construction Co., founded by Morehouse graduate Justin Lee, served as the general contractor, while Atlanta artist Aysha Pennerman will be contributing vibrant murals celebrating local culture. These partnerships reflect The Athlete’s Foot’s commitment to diversity and community and supporting Black entrepreneurship in its growth strategy.

Limpert Tech on iHeartRadio 8/20/22 - AJ Griffin, Atlanta Hawks No. 1 Draft Pick, Athlete’s Foot Brand Ambassador

Rick talks to Atlanta Hawks No. 1 draft pick, AJ Griffin this week. Griffin is getting ready for the upcoming NBA season, but also giving back.

Have a listen:

School kids and those who happened to be in the Athlete’s Foot store on Lee St. in the West End of Atlanta, doing some shoe shopping were treated to a 90 minute appearance by the recent draftee out of Duke, last Saturday.

Griffin also happens to be Athlete’s Foot newest brand ambassador, a title he takes seriously. The Atlanta-based retailer identified the former Duke basketball player for this partnership, with both Atlanta and North Carolina being key markets for the business. The Athlete’s Foot take shoes and shoe releases very seriously, as this weekend, the new Air Jordan Citrus 7 launched and was garnering a lot of attention at the store.

He also did a little shoe shopping, took pictures with fans and signed autographs. He also Griffin presented a $5,000 check to Fundamental Skills Camp (Community Development Capital) of Atlanta. Many of the young basketball players were in attendance.

With just a few weeks remaining until training camp, Griffin says his focus will soon shift to basketball.

“Ever since draft day, I’ve been (ready). I work everyday to get better and be around the guys, it’s all been fun. I can’t wait to play some ball”

The event also featured a backpack giveaway with each backpack filled with goodies and Griffin offering some tips to the young basketball players.

The Athlete’s Foot is a global retailer of athletic inspired lifestyle for streetwear, footwear, apparel and accessories. The Athlete’s Foot sneaker and streetwear chain has 550 stores and e-commerce shops in 30+ countries.