Microsoft Erects Giant Windows Phone in New York

To celebrate its continued momentum and the launch of the new phones, “We’re taking the trends to bigger screens to the next level,” Lees said, noting that in Herald Square, Microsoft had constructed a 55-foot replica of a Windows Phone with “live” applications and music. “With Live Tiles we don’t give you an icon to play music; we show you the band,” he said, adding that hot electro hip-hop group Far East Movement would be playing in one of the tiles of the Windows Phone replica.