'Eastbound and Down' Character Featured on Car at Daytona

Leave it to Kenny Powers to hit the track at Daytona.

HBO's Eastbound and Down will sponsor a NASCAR Nationwide Series car – the No. 50 driven by T.J. Bell – in Saturday's DRIVE4COPD 300 race at Daytona International Speedway.

To promote the 3rd season of Eastbound, the #50 Eastbound & Down / Make Motorsports Chevrolet will show off elements of lead character Kenny Powers’ prized jet ski, The Panty Dropper, with a purple and leopard-print scheme, as well as the likeness of the legend himself, who also hails from Shelby, N.C.

“The name and likeness of Kenny Powers have long been associated with victory and success,” said Powers. “It’s pretty obvious why somebody would want to put a giant picture of my face on a tastefully decorated stock car."

“Best of luck to our driver, T.J. Bell. If he doesn’t win first place at Daytona, they must not have made that picture of my face big enough.”