BB&T Atlanta Open Individual Session Tickets Now On Sale
Friday, May 4, 2012 at 10:35AM 
Individual session tickets to the BB&T Atlanta Open are now available for purchase. The BB&T Atlanta Open will be held July 14 – 22 at Atlantic Station, in the heart of Midtown Atlanta. Tickets are available for purchase in each of the 11 sessions from qualifying weekend July 14-15 through the two finals on Sunday, July 22. Weeklong Ticket Packages, Weekend Ticket Packages, and Individual Session Tickets are available at http://www.bbtatlantaopen.com.
The BB&T Atlanta Open is the first men’s event in the Emirates Airline US Open Series. Several of the world’s top players have committed to play in the tournament: Former World No. 1 Andy Roddick, Top 10 player John Isner, Top 40 players Kei Nishikori and Kevin Anderson, and reigning US Open mixed doubles champ Jack Sock.
Ticket options this year include Champagne Suites, Courtside Seats and Platinum seats all of which include VIP lounge access and other Weeklong Ticket Packages benefits. The Weekend Ticket Packages are also new for the tournament, allowing fans to purchase the last four sessions including the quarterfinal through final matches. Weeklong Ticket Packages feature the same seat for all matches and the greatest discount off individual prices.
The BB&T Atlanta Open will be moving from previous suburban Atlanta locations to the heart of Midtown Atlanta for the first year of a multi-year partnership with Atlantic Station as the new host site. The tournament will be played on three new competition courts and three new practice courts being built on the site. The 3,600-seat stadium court will be visible from I-75/I-85, offering an outstanding view of the Atlanta skyline. This is one of the few outdoor tournaments ever to be held in the middle of a city on the entire ATP World Tour. Atlantic Station is a mixed-use development featuring 12 restaurants, 30 retailers and a movie theater complex.
“No tennis fan could have more fun at any other tournament in the world with all we have to offer this year,” stated Bob Bryant, tournament director. “The focus is on great tennis, a fun festival-like environment, fan friendly features and convenience. The BB&T Atlanta Open at Atlantic Station will be the single most talked about event of the year.”
A study by the Atlanta Convention and Visitors Bureau estimates the BB&T Atlanta Open economic impact on the city to exceed $10.3 million. The tournament is broadcast nationally on ESPN2 and Tennis Channel, as well as globally via several international broadcasters. American Mardy Fish, a top 10 ATP World Tour player, has won the last two Atlanta tournaments facing Isner in the final both times. The tournament has also featured collegiate players from Georgia, Georgia Tech and Georgia State.
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I spoke with Bob Bryant, Tournament Director of the BB&T Atlanta Open on my "The Tech of Sports" radio show in late April. He talks about what it takes to put on an ATP-250 event and gives us a behind the scenes tour of what to expect this July.
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