My Favorites

 

Loading..

 

This area does not yet contain any content.
Hire Me!
Hire Me! Hire me for your writing assignment or event. I'm reasonable and reliable. Also looking for additional writing gigs. Email me at rclimpert003@yahoo.com
« Ghetto Tours Stopped | Main | Oklahoma Tornado Aftermath »
Wednesday
May222013

Matthew McConaughey Launches New Clothing Line, JKL

courtesy of www.celebritybabyscoop.com

Actor, philanthropist, and father-of-three Matthew McConaughey has a new title to put under his belt: fashion designer! The Mud star recently partnered with Canadian-based clothing manufacturer Grand National Apparel to launch JKL, a sportswear collection derived from McConaughey’s active lifestyle and philosophy of life.

The line features technically-advanced fabrics, performance-oriented details, and a relaxed, casual aesthetic designed to easily transition between day and casual evening. The line also donates to a charitable cause! A portion of sales supports McConaughey’s just keep livin Foundation, a non-profit organization that implements after-school fitness and wellness programs in inner-city high schools.

Matthew told Celebrity Baby Scoop about the meaning behind the brand’s name.

“JKL stands for just keep livin. In 1992, my father moved on and just keep livin came to be,” Matthew shared. ” It was about keeping his spirit alive and remembering the things he taught me. The tag line is a compass for me; it is how I approach life.”

Matthew’s headstrong and positive approach to life is a huge inspiration for both the brand and his just keep livin Foundation.

“No matter where the road takes you, no matter what’s up ahead, you’ve got to just keep going,” McConaughey said. “That’s a big part of what we try to show the kids through our foundation and it’s a huge part of the JKL brand.”

Matthew McConaughey’s JKL men’s collection is available at Dillard’s and Dillards.com.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>