Matthew McConaughey Launches New Clothing Line, JKL
Wednesday, May 22, 2013 at 7:55PM 
courtesy of www.celebritybabyscoop.com
Actor, philanthropist, and father-of-three Matthew McConaughey has a new title to put under his belt: fashion designer! The Mud star recently partnered with Canadian-based clothing manufacturer Grand National Apparel to launch JKL, a sportswear collection derived from McConaughey’s active lifestyle and philosophy of life.
The line features technically-advanced fabrics, performance-oriented details, and a relaxed, casual aesthetic designed to easily transition between day and casual evening. The line also donates to a charitable cause! A portion of sales supports McConaughey’s just keep livin Foundation, a non-profit organization that implements after-school fitness and wellness programs in inner-city high schools.
Matthew told Celebrity Baby Scoop about the meaning behind the brand’s name.
“JKL stands for just keep livin. In 1992, my father moved on and just keep livin came to be,” Matthew shared. ” It was about keeping his spirit alive and remembering the things he taught me. The tag line is a compass for me; it is how I approach life.”
Matthew’s headstrong and positive approach to life is a huge inspiration for both the brand and his just keep livin Foundation.
“No matter where the road takes you, no matter what’s up ahead, you’ve got to just keep going,” McConaughey said. “That’s a big part of what we try to show the kids through our foundation and it’s a huge part of the JKL brand.”
Matthew McConaughey’s JKL men’s collection is available at Dillard’s and Dillards.com.
