Based in Atlanta, GA - Rick Limpert is an award-winning writer, a best-selling author, and a featured sports travel writer.
Named the No. 1 Sports Technology writer in the U.S. on Oct 1, 2014.
Saturday, April 21, 2012 at 8:51AM They make this event look so easy, but one mistake and your whole routine gets screwed up.
Strength and timing are key here as well as the landing of your dismount.
Saturday, April 21, 2012 at 7:31AM Great article in Business Week about McDonald's and their perfect French Fry.
Link: http://www.businessweek.com/articles/2012-04-19/mcdonalds-pursuit-of-the-perfect-french-fry
Did you know...McDonald’s serves up 9 million pounds of its “world famous fries” globally each day?
It's important to McDonald's and other restaurant chains that they look at their supply chain and see where they are getting the food that they serve from.
A good read.
French Fry, McDonald's, fast food, food in Food, News, People, Picks Friday, April 20, 2012 at 9:46PM The balance beam. The event that most say is the most diffucult in gymnastics.
It's takes agility, balance and a gymnast being fearless. Most of all, don't fall.
Friday, April 20, 2012 at 8:37PM Coca-Cola has been all over the news recently, this time for partnerign with Spotify.
Spotify and Coca-Cola today announced a multifaceted strategic partnership that combines the global scale and reach of Coca-Cola with Spotify's music technology platform to give consumers around the world unprecedented access to the music they love. The partnership will help fans discover new music, connect with other music lovers around the world and seamlessly share their experiences with friends both online and offline.
"Coca-Cola is the most recognized and respected brand in the world and we are proud to be their music partner," said Daniel Ek, Founder and CEO, Spotify. "Spotify and Coca-Cola both believe that music, technology and creativity can connect people around the globe."
"At Coca-Cola we have long recognized the power of music to connect people around the world," said Joe Belliotti, Director, Global Entertainment Marketing, The Coca-Cola Company. "As we step up our activation through Coca-Cola Music, we are excited by the innovative music technology platform created by Spotify and the opportunity to create a truly global music network. The potential for this partnership is limitless."
Under the terms of the agreement, Spotify will be the key underlying technology for Coca-Cola Music globally, supporting the brand's mission to provide consumers universal access to music. In addition, Coca-Cola will integrate Spotify into its Facebook presence and Timeline, creating a seamless social music experience. This partnership takes advantage of the existing Spotify relationship with Facebook and the Coca-Cola Facebook audience of over 40 million fans to create a social experience that will reach millions of interconnected consumers around the world.
Music has been a big part of how Coca-Cola has engaged and built relationships with teen consumers throughout its 126 year history -- from branded sheet music in the late 19th century to sponsoring radio shows to creating anthems for the brand's marketing programs around global sporting events like the Olympics and World Cup. In recent years, with technology enabling the access and sharing of music on a global scale, Coca-Cola has accelerated the activation of music programs.
Supporting that legacy will be a key focus for Coca-Cola in 2013 and beyond with a commitment to giving fans around the world universal access to music.
Under the terms of the new agreement, Spotify and Coca-Cola will be dedicated global partners in 2013 for a new campaign to be unveiled later in the year.
As part of the partnership, Coca-Cola will also leverage the Spotify API and platform to reach music enthusiasts through various applications -- the first of which was built by independent developers during a two-day Spotify/Coca-Cola "hacker den" held in New York City on April 14-15. The new app will be unveiled for the 2012 Olympics in London.
Thursday, April 19, 2012 at 10:12PM I'm covering the 2012 NCAA Women's Gymnastics Championships this weekend at the Gwinnett Arena in Duluth, GA.
Thursday was an open practice and the media ws allowed access to all the events as the teams practiced. We could get up close with the bars, and the beam, sit right behind the vault and just about stand on the mats for the floor exercise.
The vault amazes me. Gymnasts runs at record speeds down a runway and either cartwheel or fling themselves off a vault into the air and then try to stick a landing. There are so many moving body parts here it is hard to believe they don't get injured every time they make an attempt.
Here are some pics from different positions arounf the vault.
They concentrate and prepare for the run up to the vault
Moving at fast speeds
Good luck!
