Boxing Day on December 26

Why Boxing Day?

Perfect Southern Fried Chicken

On National Friend Chicken Day!

Amazon Prime Day Success

Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $10.40 billion globally

Amazon.com Inc.’s sixth-annual Prime Day is in the books. And it marked yet another record-breaking event for the retail giant, with sales surpassing last year’s 48-hour event by 45.2%, a Digital Commerce 360 early analysis shows.

Digital Commerce 360 estimates Amazon’s sales on Prime Day hit $10.40 billion globally over the two-day period spanning Oct. 13 and Oct. 14, up from $7.16 billion during the 48-hour event in July 2019.

Marketplace sellers were the big winners this year, selling a record of more than $3.5 billion worth of goods during Prime Day, Amazon says. Sales of marketplace sellers’ products grew nearly 60% and—most notably—grew faster year over year than sales of Amazon’s own products, which includes its private-label goods, Amazon devices and products it buys from manufacturers to sell itself.

Amazon Prime Days

A sale so big, it now takes two days.

Prime Day is an annual deal event just for Amazon Prime members on Oct. 13-14, delivering incredible savings on products from small businesses and retailers.