Riding on the trend of rising lifestyle consumption of men in their 20s and 30s, Extrove.com launched today to become one of the most-consulted online magazines that feature articles and reviews of different gadgets for men.
“A couple of decades ago, new product launches and ad campaigns mainly target the female demographic – marketing grooming products, clothes and shoes. Fast forward to the present, we see the same type of products but only this time they are for men who are mostly in their 20s and 30s. This market segment, which used to be ignored by marketers, are known to have a significant amount of disposable income.
“Catering to this revitalized market segment, we will provide articles and reviews that cover topics like gaming, music, fitness, sports, dating, fashion, cars, gadgets, and other stuff that interests the typical bachelor,” Marco Martinez, the founding editor of Extrove.com proclaims.
Of more than 200 articles already posted on the site, about half of these are about music and fitness. Take for instance the recent articles: Top Ten Beatles Songs Ever and Workout songs to Get You Pumped for Gym.
The articles are written by men with the same interest as the target readers. A team of three writers scour lifestyle sites, blogs, RSS feeds and company websites to capture the latest trends and feature new products and services on a daily basis.
“The great thing about Extrove.com is not only do they feature cool stuff and gadgets for men, but also allow me to interact with a community through Facbook and Twitter,” said Rod Dempsey.
This early, the website has already gained praises from its readers. As one person states, “Extrove.com is a great website for browsing through cool stuff. I think it would be a great help for the ladies since they have this general perception that men are finicky gift receivers.”
Sunday, November 20, 2011 at 4:32PM 
