My Appearance on WGST's "The Sully Show" 2/27/15 - 2XU Compression Apparel

Rick was in New York City this week....
 

For the 2 X U #HeartNotHype Summit about compression gear.  So we are going to spend the segment talking about compression gear and how everyone can benefit from it - including NASCAR drivers, since it is NASCAR week here in Atlanta.

Have a listen:

listen to ‘Rick on The Sully Show February 27, 2015’ on audioBoom

 

This week: 2XU, the world’s most advanced engineer of compression apparel, hosted its first Heart of Performance Summit in New York City, streamed live via www.2xu.com/heart.

Chaired by Jonathan Coachman, Anchor for ESPN Sportscenter, the 2XU Summit featured a panel of elite international sports experts including; Dr Shona Halson, Senior Physiologist, Australian Institute of Sport, Dr John Sullivan, Sports Psychologist, Jeff Nichols, Sports Physiologist and Former Navy Seal, Jeremy McGhee, Adventurer and Aidan Clarke, 2XU Co-founder.

About 2XU

Founded and based in Melbourne, Australia; 2XU’s philosophy is to create products which will advance human performance. 2XU employs fabric and construction technology to take you beyond what you previously thought possible. 2XU is fast becoming the most technical performance sports brand on the planet. Worn by multiple world champions, endorsed by sports institutions the world over and praised by professional athletes from all disciplines, 2XU understands what is needed to be the best. Developed by athletes for athletes.

www.2XU.com

Please watch:

60 second 2XU “Heart Not Hype” video

https://www.youtube.com/user/2xuaustralia

1.  Should athletes be wearing compression gear?  

Yes, for performance and recovery

⦁    2XU Compression – a cutting-edge apparel technology - is developed to enhance sports performance and recovery.
⦁    2XU’s products are renowned for their technical quality and are used by numerous elite athletes around the world including athletes from 43 NBA and NFL teams and the US Marine Corps.

2.   Should everyday people wear compression wear?

Yes, especially while traveling. 2XU compression socks can make a big difference on long flights. Blood circulation is key.

3.  With NASCAR making it's appearance in Atlanta this weekend, could drivers benefit from wearing compression gear?

The age old debate... are NASCAR drivers athletes?

4.  When a former Navy Seal like Jeff Nichols swears by 2XU compression wear, who are you to argue.

- He must be ready at a moments notice.  2XU compression gear is used by the Navy Seals as they have to possibly recover from a long flight and then perform....

5.  2XU's slogan.... #HeartNotHype  -  what does it mean?

The 2XU Heart of Performance Summit also served as the launching pad for 2XU’s first truly global brand campaign, #HEARTNOTHYPE. In addition to the panel debate, the Summit also included the world premiere of 2XU’s anticipated 5 minute #HEARTNOTHYPE film, which tells the story of athletes who put absolutely everything into their training, both physically and emotionally. The film captures the athletes’ journey as they train in 2XU compression clothing, demonstrating that by cloaking themselves in seriously intelligent equipment, and putting their heart into a workout, they can train smarter, perform stronger and recover faster than ever before.

The fully integrated 2XU #HEARTNOTHYPE campaign is designed to highlight how technical compression apparel supports the key driver of human performance – the heart. By heightening circulation and venous blood flow to the heart, compression garments enable athletes to train smarter, perform stronger and recover faster.