My Favorites




This area does not yet contain any content.
Hire Me!
Hire Me! Hire me for your writing assignment or event. I'm reasonable and reliable. Also looking for additional writing gigs. Email me at

Each week, Rick joins his buddy Sully to talk tech on the Limpert Tech "SullyCast on ALT 105.7, formerly TalkRadio 640 WGST

Entries in Sports tech (5)


Limpert Tech "SullyCast" on ALT 105.7 and iHeartRadio - 2/23/19 - New NASCAR Tech

On Sunday, February 24, the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race rounds out the weekend’s NASCAR action as this series picks up where it left off at the exciting Daytona 500.

Tickets for the Folds of Honor QuikTrip 500 weekend can be purchased by calling 877-9-AMS-TIX or by visiting

Rick and Sully talk about some new NASCAR tech as the races come to Atlanta Motor Speedway this weekend

1.  NASCAR Back in Atlanta this weekend.
Three big races. The only NASCAR races in Atlanta each year.

2.  Kennesaw’s Ultimate Tailgating to Sponsor AMS Truck Series Race this Weekend

Kennesaw, Georgia-based Ultimate Tailgating will sponsor the February 23 Ultimate Tailgating 200 NASCAR Gander Outdoors Truck Series race at Atlanta Motor Speedway.

“I can’t think of a better pairing than NASCAR and tailgating,” said Michael Bailey, CEO of Ultimate Tailgating. “We are excited to be on board with the Gander Outdoor Truck Series and there’s no better place than Atlanta Motor Speedway because that’s where we call home.”

Ultimate Tailgating is the nation’s premier event rental company specializing in all-inclusive tailgating, corporate, marketing and hospitality rentals. From concerts to football games and, of course, NASCAR, Ultimate Tailgating can elevate your tailgate. The company has eight locations that serve 40 states. NASCAR fans are familiar with Ultimate Tailgating on many levels. The fact that it is local to Metro Atlanta is the icing on the cake.

3. iRacing Gaining in Popularity

iRacing, an online simulation of the real deal each week in Nascar. The paint schemes on stock cars, the cockpit view of thick traffic, the detail of the tracks down to each tunnel turn, bridge and banking, are all so realistic it’s like watching a Nascar race from an in-car camera on broadcast TV.  

iRacing is the ultimate global racing portal. Whether you want to experience a NASCAR Cup car, a World of Outlaws Sprint car, an open-wheel IndyCar, an Australian V-8 Supercar, an IMSA Prototype or Touring Car, or the ultimate: an FIA Grand Prix car, iRacing’s online racing simulations offer them all. All you need is a computer equipped with one or more USB ports, and a digital wheel/pedal, or gamepad backed by a high-speed Internet connection. iRacing does the work for you by organizing and managing more than 40 official series, or you can choose to race in more than 400 private leagues or launch your own hosted events.

4. The new "NASCAR DRIVE"

Nascar Drive, a 360-degree camera feed, and communications between drivers and their crew chiefs. Nascar Drive will be available not only in the Nascar Mobile app but also on desktop and the mobile web. For the Daytona 500, fans will get the 360 view for Bubba Wallace’s No. 43 car. And with daily fantasy sports continuing to grow as an industry, Nascar has revamped its Nascar Fantasy Live game, which generated a 74 percent increase in players year over year and a 100 percent increase in total game entries.

5. NASCAR's New Marketing Strategy

Nascar is ushering in a new era of marketing, and not just because of the new generation of drivers. Nascar has suffered some of the largest declines across major American sports during the last two years. In 2016, Monster Energy Cup races averaged about 4.5 million viewers, but that number fell to 4.1 million viewers in 2017 and just 3.3 million viewers last year. All but a few individual races saw viewership declines, year over year.

In addition to the dropping ratings, some individual tracks have had trouble filling seats. Notably, fan favorites like Charlotte, Daytona and Richmond have torn out tens of thousands of seats to avoid mostly empty grandstands.

Despite falling viewership and attendance numbers, Nascar’s top marketers tracked its brand health through a number of key markets from 2017 to 2018, which experienced a “big bump,” according to Nascar vp of brand marketing Pete Jung. Heading into the 2019 season, Nascar plans to leverage its crop of young phenoms—who he called the greatest influx of new talent the sport may have ever seen—in its marketing, tap new technology and improve the in-person racing experience to boost fan interest in the sport.
Marketing a new generation

Nasacar faces a unique problem. When a fan’s favorite driver retires, who does the fan now root for? The racing circuit hopes to answer that by marketing its new class of rising stars.

The sport has worked with partners like 77 Ventures and VaynerMedia to create unscripted, driver-centric content for drivers to share on social media. Using their stories, Nascar “can take that creative to the next step and create a deeper dive into some of these young stars like Chase Elliot, Ryan Blaney and Bubba Wallace,” Gregory said, adding, “We use digital and social content to let fans have a chance to get to know them better and more quickly.”

Nascar also developed a 24-hour content studio in its Charlotte newsroom where video can be shot and cut whenever a driver visits.

Teaming with media agency Crossmedia, Jung said Nascar has developed a proprietary database that has allowed it to become more sophisticated in its marketing across a number of media, from national spots to strategic investments in 30 markets, as well as buys on streaming services like Pandora and Spotify. Nascar has also improved its programmatic and out-of-home buys.

As fans interact with content on digital, Nascar builds a profile that identifies the style and personality of a driver the fan might relate to. So when a driver like Tony Stewart retires, Nascar can target fans with content about Kyle Busch because they gravitate toward a driver who’s rebellious and surly.

6. NASCAR plans 2021 introduction for new Generation 7 Cup series car

Road-relevance and controlled costs are two of the targets for the next generation of NASCAR machinery.
NASCAR's new-for-2019 aerodynamic package for the existing Generation 6 cars is a bridge to the Generation 7 car.

"I think it's important to note that the reason we headed in this direction with the 2019 rules package was really to line us up for where we wanted to go in the future from a racing standpoint, both on track from a car's look and feel and then under the hood from an engine perspective," said NASCAR's executive vice president and chief racing development officer Steve O'Donnell.

"If you look at a lot of the dialogue we've had with our existing OEMs, potential OEMs, there's a lot of interest to do some things differently in terms of making the cars look even more like they do on the street, making sure that we can evolve some of our engine technology as well.

"So what we've done is spent the better part of a year putting together a Gen-7 model.

"We're in process now of going out and talking to OEMs, talking in the industry and getting their feedback on what they like and what they may want to see tweaked, but the goal for us is to roll this out fairly quickly with an accelerated timeline to 2021."


Limpert Tech "SullyCast" on Radio 105.7 and iHeartRadio - New Sports Tech

Rick has just returned home from a whirlwind week at MLB Spring Training and the Delray Beach Open tennis tournament in Florida. So it's time to look at what's new in Sport Tech.

Some of it he has seen firsthand.

Have a listen:

1.  The Washington Nationals and Houston Astros sharing a new Spring Training site in West Palm Beach, FL that was built on an old landfill.

The 160-acre facility, built over an old landfill south of 45th Street and west of Interstate 95, is just about done. While both teams hold practice sessions over the first two weeks of camp, work will continue in the main stadium up until the first game on Feb. 28 when the Nationals host the Astros.

The Astros’ six practice fields are on the on northeast and east side of the complex. The Nationals’ fields are on the southeast and south corner of the complex. Four practice fields abut Military Trail, bordered by protective netting to prevent baseballs from hitting traffic on the road.

Of all 12 practice fields, two have the same configurations as Nationals Park in Washington and Minute Maid Park in Houston.

2. Tecnifibre Stringing Machines

- In use this week at the men's ATP World Tour events in Marseille and Delray Beach
The Ergo One -  very portable, but still a professional stringing machine. Also will string Racketball and Squash
More efficiency for your everyday work
Simplified functions which make your work incredibly easy and efficient

Graphic display
Easy to use interface.
Simplified access to all features : 18 buttons.

Fits all frames
Possibility to string all frames: Tennis, squash, badminton et racketball

Detachable machine in 3 blocks
Machine built in 3 detachable blocks (motor, turntable and girder) for a compact and easy
Possibility to complete with a special designed bag for a safe and comfortable transportation.

DLC Treatment (Diamond Like Carbon)
Improves resistance and reduces friction.
Treatment used on glide rails, clamps and pulling bit.

Professional equipement
Overtension system for stringing knots - Undertension system for the crosses
- Pre-stretch system - 3 pulling speeds - Possibility to equip with hydraulic stand
Perfect balance of precision and reliability

Exclusive Flat Frame Setting
Flat frame setting: “Reduces torsion during stringing”
Positioning : 6 polyurethane fixing points.
Optimum stability thanks to the two semi-frames under the racket.

Double action clamps
Separate blocking (and unblocking) of the clamps and the base (2 actions).
Appreciated by well-experienced stringers who look for a progressive
clamp system (for optimal string support).

Specific mechanism of the pulling bit
No need for re-calibration : extremely reliable sensor.
Very reliable potentiometer tested upon 5 million pulls.

3. Golf and Body in NYC

It may be called Golf & Body, but maybe it should be called "Golf & Body and Tech."
Located in the heart of Manhattan, a couple bagel shops from the epicenter of sports in New York City, Madison Square Garden, Golf & Body is a golf, fitness and technology oasis right in the middle of New York City.
Once through the doors, members can use as little, or as much of Golf & Body's resources as they wish.

Members fill out a questionnaire that helps the staff pinpoint your strengths and weaknesses, areas where you might need improvement and mutually agreed upon goals that serve as a road map for your time at Golf & Body.

See Rick's feature here:


4. Kicker Bullfrog Speaker (BF 400)

- This wireless Bluetooth speaker will blow you away... literally
 Weatherproof, made for camping, hiking, tailgating, farm, work outdoors, etc
-100 ft Bluetooth range
- FM radio for local stations (local sports)
- 20 hrs of battery life
- USB charging and AUX-input
- phone app that handles most every Bullfrog function/feature
Get it dirty. Get it wet. Get it sandy. The Bullfrog is IP66 certified
to take it all and keep on pumping out the tunes.

• Pair a pair of Bullfrogs! With Double Kick and the KICKER Connect
app, join two speakers - or connect directly via a standard
3.5mm AUX cable. Now everyone will hear the music anywhere the
party goes!

• 100 foot Bluetooth® range lets you walk everywhere around the
party without losing a note of your music.

5. AT&T Beefs Up Wireless Coverage for Racing Fans at Daytona 500

There isn’t much that can keep up with the drivers at Daytona 500—except for maybe AT&T’s network speeds.
At the Daytona International Speedway, we recently upgraded our mobile coverage with a new Distributed Antenna System (DAS). The DAS will boost LTE capacity for fans by nearly 30% compared to previous years. So when fans grab their smartphones to share the most exciting moments on social media, they’ll enjoy a faster, more reliable connection.

A DAS is made of numerous, small antennas that distribute AT&T wireless network coverage to provide extra cellular capacity and shorten the distance a call or text must travel. Simply put—calls, texts and posts are less likely to get stuck in a cellular “traffic jam.”

With the sudden surge in popularity of streaming video on social media apps like Snapchat and Instagram, we expect mobile data usage to continue to rise. We continue to see increased data usage across our mobile network, especially at crowded entertainment venues and high-traffic buildings. In fact, data on our mobile network has increased about 250,000% since 2007, and the majority of that traffic is video.


WGST's "The Sully Show" for 12/4/15 - Sports Tech for the Holidays

Rick's specialty is sports tech and sports gadgets, so we look at some holiday gifts for the athlete or active person on your list.

Rick hasn't been that active this week as he's been down with back spasms.  But he's on his way to Milwaukee this weekend for a special project.  He's covering 7 sporting events in a 36-hour period.  So hopefully the back holds up!

Have a listen to Rick and Sully:

1.   Smart Rope (Smart Jump Rope)

Smart Rope - the next generation of jump rope, equipped with fitness tracking and real-time display capabilities.

 Beautifully designed and (most importantly) portable, Smart Rope is the perfect gift for the fitness junkie in your life.

Smart Rope displays your fitness data mid-air, while you jump, through 23 high-quality embedded LED lights and pairs with your smartphone, via the Smart Gym app, for easy tracking and sharing of your jump count and calories burned.

Smart Rope retails for $89.99 and is currently available online at

2. Harman Kardon JBL speaker line in partnerships with NBA

JBL and the NBA partnered to elevate the NBA basketball experience for fans around the world wherever they enjoy the sounds of the game - at the arena, in their homes, in their cars, or on the go.

This is a partnership that will make the company the official headphone, speaker, and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball. This unprecedented partnership is the NBA’s first-ever marketing partner in these categories and HARMAN’s first partnership with a professional sports league.

Products include the Flip 2  NBA, the Clip NBA and S300 NBA

3. Under Armour - Eyewear with Game Day Lenses

All for a price of around $100

Under Armour's partnership with golfer, Jordan Spieth received much press in 2015 with his play on the course and visibility off the course. Basketball star, Stephen Curry is another brand ambassador for Under Armour and he was in the spotlight as he and his teammates march to an NBA Championship. Now with a full line of eyewear, Under Armour has all the bases covered.

Enter their Game Day Lenses with a special color enhancer that comes in handy on the course. What you get is a better look at moving objects, quick and accurate recognition and processing, along with sharper on-field contrast. This makes reading greens and the contours of a course easier and it could help speed up those five-hour rounds you seem to get caught up in each time you pull your golf bag out of your trunk. Any of the frames with Game Day Lenses will work with ball sports.

The Under Armour Igniter 2.0 is a durable and comfortable frame with a titanium base. Unparalleled strength and frame flexibility that last and perform. When you combine the Game Day lens with the frames, users get 20% more peripheral vision and a lens coating that guards against scratches, smears and smudges. Yes, these frames will last more that six months. Remember, these lenses block 100% of UVA, UVB and UVC rays you encounter in life. Quite simply, the blues are bluer, the greens are very green and the ball is whiter than ever so you can follow the ball flight to the ground.


4.  Master Lock Padlock and App

For Gym Lockers, Storage Units and more...

Master Lock recently announced their new Bluetooth Smart Padlocks, and we’d love to send over samples for you to test and review. These new smart padlocks turn any smart-enabled device into a key, eliminating the worry and hassle that surrounds forgotten combinations or lost keys.  

Master Lock Bluetooth Smart Padlocks Overview:

o   Download free Master Lock Vault eLocks app and sync lock with Activation Code

·         Functions:

o   Invite guests to share digital keys

o   Remove guests who no longer need access

o   Schedule unlimited guest access or restrict access to day and night

o   Receive tampering alerts

o   View padlock’s activity history

·         Indoor and outdoor models are available for purchase online (indoor $49.99, outdoor $59.99)


5.  For the women....  

Baggallini's  "Have it all Bag"

Whether it's a workout at the gym or a weekend away, you need a bag that can handle specific tasks. Carrying a bulky beach towel or yoga mat? No sweat. Dashing through the airport? Your stuff is secure. Our Have It All tote lives up to its name.

 Just $98.00 for a quality bag.


My Appearance on WGST's "The Sully Show" 2/27/15 - 2XU Compression Apparel

Rick was in New York City this week....

For the 2 X U #HeartNotHype Summit about compression gear.  So we are going to spend the segment talking about compression gear and how everyone can benefit from it - including NASCAR drivers, since it is NASCAR week here in Atlanta.

Have a listen:



This week: 2XU, the world’s most advanced engineer of compression apparel, hosted its first Heart of Performance Summit in New York City, streamed live via

Chaired by Jonathan Coachman, Anchor for ESPN Sportscenter, the 2XU Summit featured a panel of elite international sports experts including; Dr Shona Halson, Senior Physiologist, Australian Institute of Sport, Dr John Sullivan, Sports Psychologist, Jeff Nichols, Sports Physiologist and Former Navy Seal, Jeremy McGhee, Adventurer and Aidan Clarke, 2XU Co-founder.

About 2XU

Founded and based in Melbourne, Australia; 2XU’s philosophy is to create products which will advance human performance. 2XU employs fabric and construction technology to take you beyond what you previously thought possible. 2XU is fast becoming the most technical performance sports brand on the planet. Worn by multiple world champions, endorsed by sports institutions the world over and praised by professional athletes from all disciplines, 2XU understands what is needed to be the best. Developed by athletes for athletes.

Please watch:

60 second 2XU “Heart Not Hype” video

1.  Should athletes be wearing compression gear?  

Yes, for performance and recovery

⦁    2XU Compression – a cutting-edge apparel technology - is developed to enhance sports performance and recovery.
⦁    2XU’s products are renowned for their technical quality and are used by numerous elite athletes around the world including athletes from 43 NBA and NFL teams and the US Marine Corps.

2.   Should everyday people wear compression wear?

Yes, especially while traveling. 2XU compression socks can make a big difference on long flights. Blood circulation is key.

3.  With NASCAR making it's appearance in Atlanta this weekend, could drivers benefit from wearing compression gear?

The age old debate... are NASCAR drivers athletes?

4.  When a former Navy Seal like Jeff Nichols swears by 2XU compression wear, who are you to argue.

- He must be ready at a moments notice.  2XU compression gear is used by the Navy Seals as they have to possibly recover from a long flight and then perform....

5.  2XU's slogan.... #HeartNotHype  -  what does it mean?

The 2XU Heart of Performance Summit also served as the launching pad for 2XU’s first truly global brand campaign, #HEARTNOTHYPE. In addition to the panel debate, the Summit also included the world premiere of 2XU’s anticipated 5 minute #HEARTNOTHYPE film, which tells the story of athletes who put absolutely everything into their training, both physically and emotionally. The film captures the athletes’ journey as they train in 2XU compression clothing, demonstrating that by cloaking themselves in seriously intelligent equipment, and putting their heart into a workout, they can train smarter, perform stronger and recover faster than ever before.

The fully integrated 2XU #HEARTNOTHYPE campaign is designed to highlight how technical compression apparel supports the key driver of human performance – the heart. By heightening circulation and venous blood flow to the heart, compression garments enable athletes to train smarter, perform stronger and recover faster.



My Appearance on WGST's "The Sully Show" 12/12/14 - Tech for the Sports Enthusiast

Rick checks in this week with some holiday gifts for the sports enthusiast

Have a listen to Rick and Sully on 640 am WGST in Atlanta

1. LifeStraw  Portable Water filter  $20-$35

For hikers, bikers, campers, anyone that needs clean water.

Simply place one end of the LifeStraw® tube into unfiltered water (a water bottle, river, or even a puddle) and suck clean water through the top of the straw. Follow the instructions provided for your first use.

2. Lamkin Golf Grips

Winter is the perfect time to change your golf grips.

Lamkin UTX models feature proprietary Tri-Layer Technology designed to optimize feel for enhanced shot-making and provide exceptional all-weather playability. The three functional layers include a foundation made of super tacky and soft ACE 3GEN material for enhanced comfort, a middle layer with a moisture-wicking fabric weave for traction and control in wet weather and a firm outer layer to limit torque and minimize shot dispersion. UTX grips ($8.99) are available in standard or midsize options in three distinct colors.  
“When it comes to selecting equipment, professional golfers are among the most discerning athletes in the world, which is why our premium grips are trusted by so many of the game’s elite,” says Bob Lamkin, President and CEO of Lamkin Grips. “We offer a tremendous variety of models to suit the preferences of all players, each specifically designed to maximize on-course performance.”
Offering the widest assortment of performance-enhancing golf grips, Lamkin has been an industry leader for nearly 90 years. The company’s famed products are preferred by PGA Tour superstars Justin Rose, Keegan Bradley, Brandt Snedeker, the legendary Arnold Palmer and many others.
Lamkin grips are unrivaled in quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques. Among the popular lines offered by the company are UTX, Crossline, R.E.L ACE and i-Line, among others.
More information:


3.  Jack Nicklaus Golf Balls
Our goal: to simplify golf ball selection. In today's world, most golfers don't know which ball is the right ball for them. With Nicklaus Black, Nicklaus Blue, and Nicklaus White, all you need to know is the tee you play from. We have created three cutting edge balls to maximize feel and distance for different levels of play:

    Nicklaus White - For those who play from the forward tees
    Nicklaus Blue - For those who play from the middle tees
    Nicklaus Black - For those who play from the back tees

4. Tecnifibre tennis racquets

Quality tennis racquets from a high tech sports manufacturer.  Under the radar manufcturer of racquets and strings.
Great price points.
Tecnifibre is the official stringer of the French Open, a testament to their dedication to quality. Tecnifibre racquets feature a strong and lightweight material placed strategically in their racquets to increase stability, power, and comfort.

5. Jawbone UP Move

Get fit, lose weight, and have fun doing it. Jawbone's UP MOVE fitness tracker monitors steps taken, amount of exercise, calories burned, hours and quality of sleep, and food and drink intake. And it comes in several colors that you can mix and match with accessories. Just clip it on and wear it anywhere.