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Each week, Rick joins his buddy Sully to talk tech on the Limpert Tech "SullyCast on ALT 105.7, formerly TalkRadio 640 WGST

Entries in NASCAR (3)

Saturday
Feb232019

Limpert Tech "SullyCast" on ALT 105.7 and iHeartRadio - 2/23/19 - New NASCAR Tech

On Sunday, February 24, the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race rounds out the weekend’s NASCAR action as this series picks up where it left off at the exciting Daytona 500.

Tickets for the Folds of Honor QuikTrip 500 weekend can be purchased by calling 877-9-AMS-TIX or by visiting www.atlantamotorspeedway.com

Rick and Sully talk about some new NASCAR tech as the races come to Atlanta Motor Speedway this weekend
 



1.  NASCAR Back in Atlanta this weekend.
Three big races. The only NASCAR races in Atlanta each year.


2.  Kennesaw’s Ultimate Tailgating to Sponsor AMS Truck Series Race this Weekend

Kennesaw, Georgia-based Ultimate Tailgating will sponsor the February 23 Ultimate Tailgating 200 NASCAR Gander Outdoors Truck Series race at Atlanta Motor Speedway.

“I can’t think of a better pairing than NASCAR and tailgating,” said Michael Bailey, CEO of Ultimate Tailgating. “We are excited to be on board with the Gander Outdoor Truck Series and there’s no better place than Atlanta Motor Speedway because that’s where we call home.”

Ultimate Tailgating is the nation’s premier event rental company specializing in all-inclusive tailgating, corporate, marketing and hospitality rentals. From concerts to football games and, of course, NASCAR, Ultimate Tailgating can elevate your tailgate. The company has eight locations that serve 40 states. NASCAR fans are familiar with Ultimate Tailgating on many levels. The fact that it is local to Metro Atlanta is the icing on the cake.


3. iRacing Gaining in Popularity
www.iracing.com

iRacing, an online simulation of the real deal each week in Nascar. The paint schemes on stock cars, the cockpit view of thick traffic, the detail of the tracks down to each tunnel turn, bridge and banking, are all so realistic it’s like watching a Nascar race from an in-car camera on broadcast TV.  

iRacing is the ultimate global racing portal. Whether you want to experience a NASCAR Cup car, a World of Outlaws Sprint car, an open-wheel IndyCar, an Australian V-8 Supercar, an IMSA Prototype or Touring Car, or the ultimate: an FIA Grand Prix car, iRacing’s online racing simulations offer them all. All you need is a computer equipped with one or more USB ports, and a digital wheel/pedal, or gamepad backed by a high-speed Internet connection. iRacing does the work for you by organizing and managing more than 40 official series, or you can choose to race in more than 400 private leagues or launch your own hosted events.
 

4. The new "NASCAR DRIVE"

Nascar Drive, a 360-degree camera feed, and communications between drivers and their crew chiefs. Nascar Drive will be available not only in the Nascar Mobile app but also on desktop and the mobile web. For the Daytona 500, fans will get the 360 view for Bubba Wallace’s No. 43 car. And with daily fantasy sports continuing to grow as an industry, Nascar has revamped its Nascar Fantasy Live game, which generated a 74 percent increase in players year over year and a 100 percent increase in total game entries.
 

5. NASCAR's New Marketing Strategy


Nascar is ushering in a new era of marketing, and not just because of the new generation of drivers. Nascar has suffered some of the largest declines across major American sports during the last two years. In 2016, Monster Energy Cup races averaged about 4.5 million viewers, but that number fell to 4.1 million viewers in 2017 and just 3.3 million viewers last year. All but a few individual races saw viewership declines, year over year.

In addition to the dropping ratings, some individual tracks have had trouble filling seats. Notably, fan favorites like Charlotte, Daytona and Richmond have torn out tens of thousands of seats to avoid mostly empty grandstands.

Despite falling viewership and attendance numbers, Nascar’s top marketers tracked its brand health through a number of key markets from 2017 to 2018, which experienced a “big bump,” according to Nascar vp of brand marketing Pete Jung. Heading into the 2019 season, Nascar plans to leverage its crop of young phenoms—who he called the greatest influx of new talent the sport may have ever seen—in its marketing, tap new technology and improve the in-person racing experience to boost fan interest in the sport.
Marketing a new generation

Nasacar faces a unique problem. When a fan’s favorite driver retires, who does the fan now root for? The racing circuit hopes to answer that by marketing its new class of rising stars.

The sport has worked with partners like 77 Ventures and VaynerMedia to create unscripted, driver-centric content for drivers to share on social media. Using their stories, Nascar “can take that creative to the next step and create a deeper dive into some of these young stars like Chase Elliot, Ryan Blaney and Bubba Wallace,” Gregory said, adding, “We use digital and social content to let fans have a chance to get to know them better and more quickly.”

Nascar also developed a 24-hour content studio in its Charlotte newsroom where video can be shot and cut whenever a driver visits.

Teaming with media agency Crossmedia, Jung said Nascar has developed a proprietary database that has allowed it to become more sophisticated in its marketing across a number of media, from national spots to strategic investments in 30 markets, as well as buys on streaming services like Pandora and Spotify. Nascar has also improved its programmatic and out-of-home buys.

As fans interact with content on digital, Nascar builds a profile that identifies the style and personality of a driver the fan might relate to. So when a driver like Tony Stewart retires, Nascar can target fans with content about Kyle Busch because they gravitate toward a driver who’s rebellious and surly.

6. NASCAR plans 2021 introduction for new Generation 7 Cup series car

Road-relevance and controlled costs are two of the targets for the next generation of NASCAR machinery.
NASCAR's new-for-2019 aerodynamic package for the existing Generation 6 cars is a bridge to the Generation 7 car.

"I think it's important to note that the reason we headed in this direction with the 2019 rules package was really to line us up for where we wanted to go in the future from a racing standpoint, both on track from a car's look and feel and then under the hood from an engine perspective," said NASCAR's executive vice president and chief racing development officer Steve O'Donnell.

"If you look at a lot of the dialogue we've had with our existing OEMs, potential OEMs, there's a lot of interest to do some things differently in terms of making the cars look even more like they do on the street, making sure that we can evolve some of our engine technology as well.

"So what we've done is spent the better part of a year putting together a Gen-7 model.

"We're in process now of going out and talking to OEMs, talking in the industry and getting their feedback on what they like and what they may want to see tweaked, but the goal for us is to roll this out fairly quickly with an accelerated timeline to 2021."

Friday
Mar032017

Limpert Tech "SullyCast" on Radio 105.7 and iHeartRadio NASCAR and Unplugging

NASCAR invades Atlanta this weekend and that means new tech will be on display at the track. Both for drivers and fans.

There is racing everyday this weekend at Atlanta Motor Speedway leading up to Sunday's Folds of Honor QuikTrip 500.

For more information about the 2017 Folds of Honor QuikTrip 500 Weekend or to purchase tickets today, contact the Atlanta Motor Speedway ticket office at (770) 946-4211, (877) 9-AMS-TIX or visit www.atlantamotorspeedway.com.

Have a listen to Rick and Sully:

1.  Ford

For 2017, Ford Performance will field seven Monster Energy NASCAR Cup Series organizations featuring 13teams.

Driving Ford Fusions for the first time this year are Stewart-Haas Racing drivers Kevin Harvick, Kurt Busch, Clint Bowyer and Danica Patrick. Harvick won the series title in 2014 while Busch was the last Ford driver to win the series’ championship, in 2004 with what is now Roush Fenway Racing.

The Ford Performance Technical Support Center was up and running prior to the formation of the Ford Performance program – it opened in the summer of ’14 - and it has been an integral part of developing not only Ford’s racing efforts, but the company’s production vehicles as well.

Housed in Concord, N.C., the 33,000-square-foot building features a full-motion simulator that allows teams to ferret through various track-specific setups, obtain a better understanding of changes made to their race cars and be in position to fine tune those setups once they arrive at the track. It’s the next-best thing to being on track, and there’s never an issue with weather.

For drivers, use of the simulator has also helped shorten the learning curve for those going to a track for the first time, while helping others reacquaint themselves with different venues.
 

2. Repairs in the Pits

NASCAR will not allow teams to repair crash damage in the garage. Teams will get five minutes on pit road after the crash -- timed from when they hit the yellow line at pit road entry to when they exit pit road on pit-road exit -- to fix cars and will not be allowed to replace body panels or pieces.

Teams will be able to add supports, brackets, beat out fenders and body panels and use tape and Bondo to make repairs. If they can't get up to minimum speed without coming back down pit road once they have used their five minutes, they are done for the day.
 

3. Atlanta's Fan Experience Center

Also new to AMS in 2017, the Fan Experience Center will serve as the main hub for all things race weekend to enhance the at-track experience for fans attending the race. Beyond the wealth of information available for inquiring fans, the Fan Experience Center, located in the Fan Zone, will live up to its name with a full-size replica flag stand, an interactive 10-foot-tall banking display mimicking the angle of AMS’s 24-degree turns, a gallery of iconic moments in AMS history, and of course, an interactive selfie station.

4. Fans on Victory Lane on the Frontstretch

For the first time since Jeff Gordon scored his 85th career victory at AMS in 2011, fans will be able to experience the Victory Lane celebration up close and personal, as Sunday’s post-race festivities move back to the frontstretch in 2017. Once the checkered flag flies for the Folds of Honor QuikTrip 500, the winning car and driver will return to the start/finish line, the new home for Sunday’s Victory Lane, where fans will be allowed onto the track surface to see and hear the celebration firsthand. Think of the social media hits!


 
5. A Mention of March 3-4 being... National Day of Unplugging, from sundown to sundown – a great movement to unplug for 24 hours and reconnect with people and the world around you. The value of offline discovery is largely what inspired the creation of the Screen Time app. Screen Time is an app parents can use... to monitor and regulate their kids online usage.
www.screentimelabs.com

When families download the app, which offers a free 14-day trial, Screen Time recommends starting with a family conversation about screen time, with the parent-child pact (attached). This gives kids insights into why offline discovery is important to their health and wellbeing, while also giving young people a chance to have input. Everyone gets on the same page, and everyone agrees to be subject to the same tech etiquette and household rules.



Friday
Feb132015

My Appearance on WGST's "The Sully Show" 2/13/15 - New NASCAR Technology

The NASCAR season is about to get underway. Daytona 500 Qualifying in this weekend. The race is next weekend... Rick and Sully look at some of the new technology in NASCAR for 2015.

 

1.  NASCAR will use 45 remote HD cameras to record every pit stop

This year, NASCAR will use 45 remote HD cameras to record every pit stop and automatically check for rules violations such as the pit crew entering the pit stall too early, equipment leaving the pit stall and drivers pitting outside their stalls.

The cameras will feed into a trailer in the TV compound at each track, where eight NASCAR officials will sit at workstations with two computer screens each, and double-check the penalties. If a violation is found, it will be radioed up to NASCAR race control in the timing and scoring area. Race officials will then enforce the penalty per NASCAR's rule book. The officials in the trailer will be assigned pit stops randomly.

Shawn Rogers, NASCAR's managing director of business operations, said the sanctioning body evaluated 18 proposal from 31 companies, including defense contractors and sports technology firms, before teaming up with Hawkeye Innovations as its development partner for proprietary technology.
The new system was tested over the final 11 Sprint Cup races of 2014.


 

2.   Spacers

NASCAR unveiled a variety of new rules designed to save teams money. The sanctioning body will use tapered spacers to reduce the flow of air and gasoline into the engines to cut nearly 175 horsepower down to 725. That should make engines more reliable while reducing any advantage by an engine manufacturer.

3.  Rear Spoiler

NASCAR also hopes to make the cars harder to drive by reducing the rear spoiler from eight to six inches to make it more difficult for anyone to get separation from the pack. Drivers also will be allowed to make adjustments to the set-up from inside the car and the Sprint Cup Series will use rain tires at its two road courses.


 

4.  Nationwide Series now the Xfinity Series
 

The Nationwide Series, the second-tier in NASCAR, will have a new name this year — the Xfinity Series. Xfinity is owned by Comcast, which also has NBC in its group. By coupling with a cable company, it could be easier to promote the series on network and cable outlets.
 

5.  BitPay will sponsor truck in NASCAR Camping World Truck Series

BitPay will be the primary brand featured on Justin Boston’s No. 54 Toyota Tundra in the NextEra Energy Resources 250 at Daytona International Speedway.

This will be the first NASCAR Camping World Truck Series start for Boston with KBM, and his second career start in the series.  He will be competing for the Sunoco Rookie of the Year award this season.

“I couldn’t be more excited about having this opportunity to represent the BitPay brand on and off the track,” said Boston. “BitPay is a global leader in bitcoin payment processing and they are at the forefront of shaping how we all spend money in everyday life.”

“NASCAR is watched by millions of people all over the world,” said Stephanie Wargo, VP of marketing of BitPay. “Through this exposure and working with Justin and KBM, we hope to help raise awareness about the bitcoin technology and our company’s platform.”

-  TV Coverage and Live Streaming

NBC now will broadcast the second half of the racing season, replacing TNT and ESPN. Fox will continue to carry the first half, and both networks said it would push some of their races onto their cable outlets Fox Sports 1 and NBC Sports Network.

For the second consecutive year, "The Great American Race" is streamed live in both English and Spanish through FOX Sports GO, the critically acclaimed app that provides live streaming video of FOX Sports content at home or on-the-go. All FOX NASCAR programming in 2015 is live streamed on FOX Sports GO. FOX Sports Deportes, the No. 1 Spanish-language sports network in the U.S., also offers live coverage of the DAYTONA 500, with NASCAR CAMPING WORLD TRUCK SERIES driver German Quiroga joining as race analyst.