Limpert Tech on iHeartRadio 3/12/22 - Mark DiMassimo, Founder Digo, March Madness Branding

It's March Madness!

Rick is joined by Mark DiMassimo of DiGo this week.

Have a listen:

This week is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies.

How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers?

Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look into:

Consumer habits companies should consider when advertising during March Madness
How companies can best ensure they gain the desired habituation among consumers through advertising
Issues impacting college athletes companies should consider in advertising to inspire positive consumer habits
The future of advertising during college sports, and what this year’s March Madness will reveal

A fun and informative talk. Mark and Rick get you ready for what you may see along with the blocks, dunks and buzzer beaters.

Limpert Tech "SullyCast" on ALT 105.7 and iHeartRadio 4/10/21 - Drew Bulter, Icon Source, College Student Athlete Branding

Rick is joined by Drew Butler this week.

Butler spent four years as a punter for the University of Georgia from 2007-2011, before playing professionally with both the Pittsburgh Steelers and the Arizona Cardinals. He now runs his own consulting business, called 4th Down Consulting and hosts two college football shows, the Punt & Pass Podcast and CampusLore Live. His career has always been focused on the intersection between media and sports, and his unique perspective will position Icon Source as the major contender in the college space.

He is now part of the team at Icon Source.

Have a listen:

College student athletes in Georgia would start receiving financial compensation under legislation the General Assembly passed last Wednesday.

The measure, House Bill 617, would begin to allow students to earn money, and it prohibits schools from canceling their scholarships for doing so.

Drew was recently added to the team at Icon Source, which is a digital marketplace that connects brands with professional and college athletes.

Icon Source, a digital marketplace that connects brands with professional and college athletes, has tapped former college and professional football player Drew Butler to head its collegiate division. This expansion comes after Icon Source’s announcement to open its secure on-demand platform to college athletes in response to the NCAA decision to allow players to profit from their name, image and likeness (NIL), as early as July 1, 2021.

A longtime advocate for college compensation laws, Butler brings a passion to empower college players on how to build their personal brand, putting the individual athletes above institutions or outside parties looking for a way to profit.

“Current NIL laws leave the heavy lifting up to the student athletes to promote themselves and find opportunities to capitalize on their likeness,” shares Butler. “While there are a number of companies focused on helping college athletes boost their social media presence, Icon Source is the only platform to directly connect them with brands, both national and hyper-local, while maintaining the transparency compliance officers and universities will require. ”

College athletes on the Icon Source platform have the ability to build out profiles based on division, conference, school and sport, in addition to the metrics like social stats, location and personal interests. Companies can perform organic searches for athletes or utilize Icon Source’s AI technology to be paired with an athlete based on social audience demographics. Tracking and reporting capabilities are also already integrated into the platform, allowing the monitoring of opportunities by coaches, school compliance officers and the NCAA, ensuring the protection of young athletes. 

Icon Source is a digital marketplace that brings agents, athletes and brands together. The Denver-based startup is the only platform that provides brands of all sizes direct communication with agents, eliminating unnecessary intermediate steps to engage with a professional athlete. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.