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Each week, Rick joins his buddy Sully to talk tech on the Limpert Tech "SullyCast on ALT 105.7, formerly TalkRadio 640 WGST

Entries in NCAA (2)

Monday
Jun202022

Limpert Tech on iHeartRadio 6/18/22 - M.K. Lever, Author, College Athletics Novel, ‘Surviving the Second Tier’

Have a listen:

Rick is joined this week by former D-I student athlete and now author, M.K. Lever.

Imagine a world where coercion, control, surveillance, and manipulation reign. Where imbalance of power makes exploitation easy and where those at the bottom of the heap sacrifice everything to make a profit for those at the top. M.K. Lever’s knockout debut work of fiction, Surviving the Second Tier, weaves these issues and themes throughout a new fictional dystopia to display the real world truths that face athletes in the college athletic system.

This is a great candid interview and I believe this novel should be required reading for athletes.

“I wrote this book to educate readers about the reality of the college sports industry, as someone who has been there before,” shares Lever. “Sometimes, facts and statistics don’t stick with people and since we are intrinsically wired to follow narratives, I wanted to tell people a story in hopes that the message would resonate in a unique and powerful way. I wanted to give college sports the 1984 treatment and create a narrative that would be impactful and a little unsettling.”

Lever, a former Division 1 athlete and PhD candidate at UT Austin, combines her personal experiences as a college athlete and the weight of her academic research in areas concerning NCAA rhetoric, discourse, and policy to create her stunning and emotionally driven literary debut. Surviving the Second Tier depicts a new day in college athletics in which the old multi-sport model has collapsed and the bare bones, but extremely profitable Amateur Fighting Association has risen in its place. Where students once competed in a multitude of sports on a variety of playing fields, now college athletes have only the AFA ring in which to prove themselves in full-contact, no holds barred fights to the finish.

Have a listen and get the book!

Monday
Mar142022

Limpert Tech on iHeartRadio 3/12/22 - Mark DiMassimo, Founder Digo, March Madness Branding

It's March Madness!

Rick is joined by Mark DiMassimo of DiGo this week.

Have a listen:



This week is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies.

How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers?

Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look into:

Consumer habits companies should consider when advertising during March Madness
How companies can best ensure they gain the desired habituation among consumers through advertising
Issues impacting college athletes companies should consider in advertising to inspire positive consumer habits
The future of advertising during college sports, and what this year’s March Madness will reveal

A fun and informative talk. Mark and Rick get you ready for what you may see along with the blocks, dunks and buzzer beaters.