Limpert Tech "SullyCast" on ALT 105.7 and iHeartRadio 5/3/20 - Don Southerton, Hancom Group, South Korea
Monday, May 4, 2020 at 12:38PM 
Rick is joined on iHeartRadio by Don Southerton, friend and longtime PR person for the Hancom Group, representing interests of many South Korean companie.
They talk about how South Korea is coming back quickly from COVID-19.
Have a listen:
Don is a long time C-suite advisor providing strategy, consulting and mentoring to Korea-based global businesses. Over the past decades he has supported Fortune 500 firms including the Hyundai Motor Company, Yum Brands, Bristol Myers Squibb, the SK Group, and media giant Omnicom—to name but a few.
He currently serves as head of global communications and PR for the Hancom Group, one of South Korea’s leading tech and digital companies.
Southerton writes and speaks frequently on business related topics contributing to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, Korea Herald, tbs eFM, Wall Street Journal, and Forbes.
You can visit him on the web at: www.bridgingculture.com
For many of us globally South Korea could be a glimpse into future best practices for an economic recovery. It appears that Korea is on the fast track.
How South Korea tackles rebooting their economy will also be closely followed—as Asia's fourth-largest economy it is considered a bellwether for world trade.
When it cam to recent elections, South Koreans turned out in record numbers. The country went ahead with elections as its massive and rapid testing and quarantine efforts have slowed the spread of COVID-19.
They are also getting sports back on track.
As the country weathered the difficulties caused by COVID-19, voting was seen as a powerful weapon in the war against the coronavirus and will add strength to the efforts to overcome the economic crisis.
Says Don: "For me, this was very apparent by the end of last week in Zoom calls and correspondence with Seoul."
In one EOW example, a Korean colleague asked what was needed as the next step into jump-starting our marketing outreach for a stalled product launch. More so, sensing the urgency and some pressure, they shared leadership's new and rather hefty quarterly goals for the product launch.
In another instance in a Friday call with a team, senior leadership jumped in to get an update on a number of global business outreaches I’d made in the last few weeks—leadership then asked to move forward ASAP with whatever support was needed from his teams and HQ.
Stepping back and pondering some, I feel we all need to have a plan in place—and positioned to move forward fast.
Deals will probably be revisited, terms subject to renegotiations, and above all expect partner and leadership requests for a detailed localized Recovery Plan! To this, I'd add it's best to include some countermeasures.
Having been down this road over the years and seen outcomes both positive and less so, I am here to support and advise when needed.