Limpert Tech "SullyCast" on ALT 105.7 - Adobe Summit

Rick is at another "summit" this week.  The annual Adobe Summit in Las Vegas.

A gathering of over 13,000 digital marketers, tech entrepreeurs, media and partners of Adobe

Adobe Systems Incorporated, commonly known as Adobe, is an American multinational computer software company. The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards rich Internet application software development. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF) and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
www.adobe.com

Rick and Sully talk about what went on at Adobe Summit:

1. Adobe and Microsoft bridge a gap to China

Adobe and Microsoft’s extend a partnership into China to help local brands deliver personalized customer experiences. Also new today, Adobe and Microsoft unveiled:
    New native integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI
    A new standard model that aligns data across an organization with ease, with the integration of Adobe XDM and Microsoft CDM

More than 60 global brands leverage Adobe and Microsoft joint solutions, including 24 Hour Fitness, Foot Locker, Tourism Australia and W.B. Mason.

This will also help at serving more than 60 global brands today, as Adobe and Microsoft’s new native technology integrations include Adobe Experience Manager Sites Managed Service, running on Microsoft Azure to help companies deliver personalized web experiences.

2. Innovations in Adobe Analytics Cloud, such as a new integration with Advertising Cloud to give marketers more visibility into how paid search drives engagement, as well as deeper insights into publisher reporting metrics.

3. Keynotes by NFLer JJ Watt and Sir Richard Branson

Power of positivity - JJ Watt
Entrepreneurship for Sir Richard Branson essentially means finding ways to make people’s lives better.  Speaking at the 2018 Adobe Digital Marketing Summit, he was of the view that understanding people’s experiences – the good and the bad – should take center stage in guiding all business decision making and processes.

 

4. Advertising Cloud Creative empowers marketers to make basic design changes to ads in real-time rather than wait days or weeks for redesigns.
 

5. Facebook on Stage at Adobe Summit

"We're going to get better and are going to listen to the community", says Facebook VP of marketing partnerships Gene Alston.


6. Atlanta-headquartered Coca-Cola Presenting at Adobe Summit

Among the companies that showed off how they were benefitting from Adobe software was 130-year-old Coca-Cola, whose CDO Dabid Godsman walked the audience through the soft drink icon’s 12-month-old digital transformation. Among the initiatives resulting from its efforts: User-generated content such as the “Can Man.” “We see a future as a company that runs a co-creation environment with our consumers,” Godsman said. “We don’t see a world where we will continue as a traditional advertiser.”