Limpert Tech "SullyCast" on ALT 105.7 and iHeartRadio - 3/30/19 2019 Adobe Summit and Monster Roster

Rick was at Adobe Summit in Las Vegas all week!  - His fourth time at this annual gathering!

A lot to talk about:

1. Adobe Summit 2019

Las Vegas, NV – March 26-28, 2019
 
Welcome to Adobe Summit 2019 – The Digital Experience Conference which will gather a record-breaking 16,000+ industry leaders and inspirational speakers to share ideas and best practices around customer experience management.

2. Adobe Summit is known for it's Keynotes

Reese Witherspoon, Drew Brees, many more from the business and marketing world.



3. Adobe Working with Microsoft

Microsoft and Adobe have been building a relationship for some time, and today at Adobe Summit in Las Vegas the two companies announced a deeper integration between the two platforms.
It involves sharing Marketo data, the company that Adobe acquired last September for $4.75 billion. Because it’s marketers, they were duty-bound to give it a new name. This data-sharing approach is being dubbed Account Based Experience, or ABX for short. The two companies are sharing data account data between a number of sources, including Marketo Engage in Adobe Experience Cloud and Microsoft Dynamics 365 for Sales, as well as the LinkedIn, the business social platform Microsoft  bought in 2016 for a whopping $26.2 billion.

Microsoft has been trying to find ways to put that LinkedIn  data to work, and tools like Marketo can use the data in LinkedIn to understand their account contacts better.


4.  New AR Experiences

You are at an airport where a customer has an hour to wait for a connecting flight. The airline mobile app is equipped with an augmented reality (AR) feature, which shows “AR zones” on an interactive terminal map. The customer can walk up to a bookstore and see custom promotional offers as AR objects, which can then be instantly redeemed through a digital wallet. To help brands accelerate AR offerings, Adobe is showcasing how tight integrations across Adobe Experience Cloud can deliver the technology backend to quickly build and scale experiences in AR. It brings together 3D content and delivery, with commerce, analytics and personalization capabilities.

5. What's New?

At Adobe Summit, Adobe unveiled the latest Adobe Experience Cloud innovations, including Adobe Commerce Cloud and Marketo Engage, as well as global availability of Adobe Experience Platform. Microsoft CEO Satya Nadella, Best Buy CEO Hubert Joly, Chegg CEO Dan Rosensweig, Intuit CIO Atticus Tysen and SunTrust Bank CMO Susan Johnson shared their respective enterprise playbooks for digital transformation.

Also...

New Innovations in Adobe Experience Cloud

Today, Adobe shared how Adobe Experience Cloud, powered by Adobe Experience Platform, is integrating workflows between solutions and adding more real-time intelligence powered by Adobe Sensei. The new innovations make cross-channel experience design, delivery and optimization even more frictionless.

Adobe Experience Cloud has seen massive adoption across businesses of all sizes and is used by the largest travel, media and entertainment, financial services, automotive and telecommunications companies.

Available globally today, Adobe Experience Platform is an open and extensible platform that stitches together data from across the entire enterprise, enabling real-time customer profiles leveraging Adobe Sensei artificial intelligence (AI) and machine learning. Adobe Experience Platform activates content based on these customer profiles to deliver rich, relevant experiences in real time. It empowers the company’s global ecosystem, which now includes 13,000 agency, solution and technology partners and more than 300,000 developers.

Adobe Analytics Cloud, the core system of intelligence and activation for CXM, is adding more capabilities to provide accurate and timely insight into cross-channel consumer behavior, along with intuitive, automated audience segmentation. Now, Adobe Audience Manager, combined with Adobe Experience Platform, delivers a real-time Customer Data Platform (CDP) that brings together known and anonymous data to activate real-time customer profiles across multiple channels throughout the customer journey.

Adobe Analytics, with Adobe Experience Platform, is giving brands a new way to interpret insights from both online and offline data in real time. New Journey IQ in Adobe Analytics stitches together the full customer journey to ensure the right customers are targeted at the right time. A deeper integration with Adobe Advertising Cloud unites disparate data and inventory solutions, eliminating media silos and ensuring that marketing and advertising efforts are aligned. Additionally, Adobe Analytics has integrated commerce dashboards from Adobe Commerce Cloud.

Adobe Marketing Cloud, the foundation to optimize content, activate conversations and personalize experiences for cross-channel journey orchestration, has added the industry’s leading B2B marketing automation solution, Marketo Engage, into the Marketing Cloud. First integrations will enable marketers to seamlessly pull or edit content from Adobe Experience Manager or Adobe Creative Cloud and automatically build target lists to understand the next-best-action to take in B2B sales (Marketo Engage).

Other Adobe Marketing Cloud innovations power content velocity through personalized content delivery with more automated, personalized push notification capabilities (Adobe Campaign); a new intelligent content recommendation engine (Adobe Experience Manager and Adobe Target); and capabilities for automatic video cropping (Adobe Experience Manager).

Adobe Advertising Cloud gives brands the functionality needed to plan, buy, measure and optimize advertising. Adobe Advertising Cloud added capabilities to unite and automate cross-channel advertising campaigns, including all forms of video, with brand safety built in. In a new partnership with Roku, Inc., Adobe Advertising Cloud customers can now leverage first-party data — including a brand’s own audience segments gleaned from marketing and advertising efforts via Adobe Analytics Cloud — to target audiences on Roku’s over-the-top TV inventory.

Adobe introduced Adobe Commerce Cloud — built on Magento Commerce and leveraging an ecosystem of more than 300,000 developers — providing an end-to-end solution to optimize both customer experience and business operations by powering integrated and fully managed commerce across all storefronts — physical, digital and virtual. Native integrations with Adobe Experience Cloud, including Adobe Analytics and Adobe Experience Manager, and added intelligence powered by Adobe Sensei offer rich insights in commerce dashboards and deliver engaging commerce experiences in real time.

6. Monster Roster

www.monsterroster.com

Monster Roster, a powerful algorithm-driven platform that helps you make the right picks in sports betting (it was the first company admitted to the Philadelphia 76ers Innovation Lab). Rick and Dylan talk the new one-and-done rule and NBA, MLB or NFL trending topics.

Legal sports wagering is taking off across the country and there are many topics to discuss. One-and-done remains a point of discussion, and Dylan talks about the good, the bad, and the ugly sides to letting prospects enter straight from high school; whether abolishing the rule makes sense; and how lowering the age limit will fundamentally change the game.

Dylan founded Monster Roster at the perfect time as more and more states propose bills for sports betting legalization. Dylan’s algorithm has the highest ROI compared to other props and betting sites. Monster Roster was the first company admitted to the Sixers Innovation Lab, and while working side by side with actual players, Dylan developed a tool to draft the ultimate fantasy leagues and now that has moved to the sports betting arena.

Dylan is Founder and Chief Executive Officer of Monster Roster, a DFS and sports betting pick recommendation subscription service with a total ROI of 347% within the past year. He founded Monster Roster in 2015 at the age of 18. In Monster Roster’s first year of business, Elder generated $100,000 in revenue while in high school and then later while in college.

Elder expressed the entrepreneurial spirit at a young age. When he was 10 years old he would write fantasy football guides in exchange for free video games from his father’s office. Years later as a freshman and sophomore in high school, Elder converted those guides into a sports fantasy blog. Elder regularly drafted fantasy lineups for his friends to test out on FanDuel/DraftKings.

In June 2016, Elder entered Monster Roster at the biannual Fantasy Sports Trade Association Conference Elevator Pitch competition, reserved for up-and-coming fantasy businesses, and placed second out of 16 contestants. Following the elevator pitch contest, Elder was introduced to the Philadelphia 76ers Innovation Lab Crafted by Kimball. After applying, Elder underwent a series of interviews and meetings with Sixers Innovation Lab CEO Seth Berger. Monster Roster was admitted as the first company into the Sixers Innovation Lab. Elder started the program on August 22, 2016.

He developed the daily fantasy aspect of Monster Roster in the Sixers Innovation Lab for two years under the guidance of Seth and Sixers executives. With the legalization of sports betting in June of 2018, Monster Roster pivoted its product and algorithm to offer sports betting picks for spreads, money lines, over/unders, and prop bets. Monster Roster left the Innovation Lab in October of 2018 to continue to grow the sports betting aspect of the business.

Limpert Tech "SullyCast" on ALT 105.7 - Adobe Summit

Rick is at another "summit" this week.  The annual Adobe Summit in Las Vegas.

A gathering of over 13,000 digital marketers, tech entrepreeurs, media and partners of Adobe

Adobe Systems Incorporated, commonly known as Adobe, is an American multinational computer software company. The company is headquartered in San Jose, California, United States. Adobe has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards rich Internet application software development. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF) and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
www.adobe.com

Rick and Sully talk about what went on at Adobe Summit:

1. Adobe and Microsoft bridge a gap to China

Adobe and Microsoft’s extend a partnership into China to help local brands deliver personalized customer experiences. Also new today, Adobe and Microsoft unveiled:
    New native integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI
    A new standard model that aligns data across an organization with ease, with the integration of Adobe XDM and Microsoft CDM

More than 60 global brands leverage Adobe and Microsoft joint solutions, including 24 Hour Fitness, Foot Locker, Tourism Australia and W.B. Mason.

This will also help at serving more than 60 global brands today, as Adobe and Microsoft’s new native technology integrations include Adobe Experience Manager Sites Managed Service, running on Microsoft Azure to help companies deliver personalized web experiences.

2. Innovations in Adobe Analytics Cloud, such as a new integration with Advertising Cloud to give marketers more visibility into how paid search drives engagement, as well as deeper insights into publisher reporting metrics.

3. Keynotes by NFLer JJ Watt and Sir Richard Branson

Power of positivity - JJ Watt
Entrepreneurship for Sir Richard Branson essentially means finding ways to make people’s lives better.  Speaking at the 2018 Adobe Digital Marketing Summit, he was of the view that understanding people’s experiences – the good and the bad – should take center stage in guiding all business decision making and processes.

 

4. Advertising Cloud Creative empowers marketers to make basic design changes to ads in real-time rather than wait days or weeks for redesigns.
 

5. Facebook on Stage at Adobe Summit

"We're going to get better and are going to listen to the community", says Facebook VP of marketing partnerships Gene Alston.


6. Atlanta-headquartered Coca-Cola Presenting at Adobe Summit

Among the companies that showed off how they were benefitting from Adobe software was 130-year-old Coca-Cola, whose CDO Dabid Godsman walked the audience through the soft drink icon’s 12-month-old digital transformation. Among the initiatives resulting from its efforts: User-generated content such as the “Can Man.” “We see a future as a company that runs a co-creation environment with our consumers,” Godsman said. “We don’t see a world where we will continue as a traditional advertiser.”

Limpert Tech "SullyCast" on Radio 105.7 and iHeartRadio - Adobe Summit 2017

Rick is just back from the 2017 Adobe Summit in Las Vegas and there was a lot going on.

Adobe is not only known for it's online readers, apps and products like Photoshop.
They help power most of the top websites in the world and provide customer service and "customer experience" for all of us that use websites.

Have a listen:

1. Appearances at Adobe Summit by Penn & Teller, Peyton Manning, Ryan Gosling and SNL's Kate McKinnon

- All talking "Experience" as that was the prevailing theme this year.
Peyton Manning even explained the use of the word "Omaha" in is play calling.


2.  Adobe and Microsoft Partnership

At Adobe Summit, and building on their partnership announcement from last September, Adobe (Nasdaq:ADBE) and Microsoft Corp. (Nasdaq:MSFT) will announce availability of their first set of joint solutions designed to help enterprises transform their customer experiences [watch the keynote live stream ]. Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. In addition, the companies will announce they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.

“Today’s customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors,” said Abhay Parasnis, executive vice president and CTO, Adobe. “Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.”
 

3.  Pam El, CMO of NBA

Pam El, CMO of the NBA gave one of the keynotes at the Summit, looking at the emotion, excitement and sheer drama the NBA has to offer. Something that stood out to me was how out of its 1 billion fans worldwide, less than 1 percent will experience a NBA game in an arena. As a result, technology has played an immense role in allowing their fans to be engaged with the game and their players such as through the NBA app.
Therefore, it’s no surprise that it is the most followed league on social media, and that their core fans consume content on 3 or more different platforms. This means that for the NBA, it is all about data-driven marketing. Essentially, delivering the right message, to the right person at the right time on the right channel.

 

4. There is still a focus on email

Each email you receive could be part of the "customer experience."
Emails are being personalized for reciprients. Think of the possibilities here.
"Email is not dead"

5.  Mobile

    “Mobile is the next big thing. It is the main thing.”

The mobile transformation is not done yet, and that mobile is now the main screen and can’t be an afterthought for marketers. I tend to agree. I think that marketers need to create end-to-end mobile experiences that delight consumers, leveraging the distinct capabilities of mobile to go beyond just being an optimized carbon copy of the desktop experience.

But the key to stand out from the crowd is to provide mobile experiences your users need and expect. This starts with getting feedback from your mobile visitors to understand their needs, expectations and experiences.

A great week at Adobe Summit and I recommend it for anyone using Adobe products.

WGST's "The Sully Show" for 3/25/16 - Rick at 2016 Adobe Summit

Rick has been in Las Vegas all week at the Adobe Summit.

This is a gathering of the "Digital Marketing World"

Most people are familiar with Adobe for it's Photoshop and document management programs like Acrobat, Reader, eSign.  But Adobe is the leader when it comes to digital marketing with products like: Analytics, Audience Manager, Campaign, Target, Primetime and more...

Adobe Summit mainly focuses on the Digital Marketing side of things and Rick was impressed and learned a lot.
 


Rick and Sully talk a little about the 2016 Adobe Summit that more than 10,000 attendees from the industry and media. Here are some of Rick's takeaways...
 


1.  Adobe puts on a great conference and knows the "Digital Experience"

"Experience" was a word those attending 2016 Adobe Summit heard a lot during the week.

Branding was another hot topic.

Singer, entertainer, Donny Osmond was on hand to discuss his brand strategy over the last 50 years...
Keeping A Brand Fresh While Reinventing It Over The Years
• “That’s a key word no matter who you are or what business you are in--reinvention. There are four Rs that I always think about: retool, rebuild, reinvent, reboot. You’ve got to do this. You can’t look back at your successes. You always have to be thinking forward.”

• “Respect the brand you’ve built. Don’t alienate it. Build upon it. Remember that the brand belongs to your audience. You’ve got to protect it and not ruin it. It is very fragile.”

• “Years ago, you used to do a five-year business plan. Now you do a five-minute plan because you have to look at what is going on to be on top of things.”

“When people come to one of my shows, I don’t give them a concert. I give them an experience. I want to make a connection. After a concert in New York City, a fan came up to me and said, ‘That was an experience. I feel like I know you.’”
- Good lessons for us all to learn.
 


2. What you see on the web is no accident

You log on to a website and it knows you are male, a sports fan and your birthday..
It's no accident. Those are data points that companies and marketers collect. The more they know about you, the more they can target ads and offers to you and be successful with it. Adobe has the digital marketing platforms that big players like the NFL, Mattel and Cirque du Soleil use...
 

3. Storytelling Is Marketers’ Most Powerful Tool

So said Adobe VP John Mellor, speaking at Summit’s Wednesday general session. He was followed on stage by Mattel president Richard Dickson, who talked about brand reinvention, and Cirque du Soleil VP Alma Derricks, who highlighted her digital content strategy. Attendees also heard stories from the likes of U.S. Soccer star, Abby Wambach and A-lister, George Clooney...
 

4. Adobe Primetime

The Adobe platform that deals with TV and broadcasting is called Adobe Primetime.
Adobe unveiled new capabilities in Adobe Primetime that extend the solution to OTT platforms, which make it easy for TV networks and pay-TV providers to deliver more personalized TV and ad experiences directly to consumers across OTT devices. Through the integration with digital marketing solutions in Adobe Marketing Cloud, content providers can acquire,engage and monetize audiences.

Adobe Primetime

It’s a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences
 

5. What's coming in the future?

Announced at Adobe Summit in Las Vegas on Tuesday, the Adobe Smart Bag is a collaboration with Capgemini and tech startup Twyst. Once customers place items in the bag, it starts a running total of those products.
The bag’s technology allows for an automatic checkout via a store app. It is designed with a hard exterior (Adobe’s prototype is made of leather) and a reusable interior bag that the customer can remove at the end of their shopping trip, triggering the purchase of all of the items inside.

The Smart Bag makes use of Bluetooth Low Energy (BLE) and radio-frequency identification (RFID) technology to allow communication between the bag and product tags. It has a lightweight BLE device built into the bag’s base that can recognize when an item with a RFID tag is placed inside. (RFID tags are stickers that emit a signal that can be placed on a product tag and cost just a fraction of a cent.)

The bag is also lined with mylar that blocks out other signals so when a customer passes items in the store, they’re not added to the customer’s shopping cart.

Once the interior bag is removed, it sends a signal to the app triggering a mobile purchase, using payment information stored in the retailer’s app. The store can then follow-up with a digital receipt via email.