Limpert Tech "SullyCast" on Radio 105.7 and iHeartRadio - Adobe Summit 2017
Sunday, March 26, 2017 at 10:57AM Rick is just back from the 2017 Adobe Summit in Las Vegas and there was a lot going on.
Adobe is not only known for it's online readers, apps and products like Photoshop.
They help power most of the top websites in the world and provide customer service and "customer experience" for all of us that use websites.
Have a listen:
1. Appearances at Adobe Summit by Penn & Teller, Peyton Manning, Ryan Gosling and SNL's Kate McKinnon
- All talking "Experience" as that was the prevailing theme this year.
Peyton Manning even explained the use of the word "Omaha" in is play calling.
2. Adobe and Microsoft Partnership
At Adobe Summit, and building on their partnership announcement from last September, Adobe (Nasdaq:ADBE) and Microsoft Corp. (Nasdaq:MSFT) will announce availability of their first set of joint solutions designed to help enterprises transform their customer experiences [watch the keynote live stream ]. Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. In addition, the companies will announce they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.
“Today’s customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors,” said Abhay Parasnis, executive vice president and CTO, Adobe. “Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.”
3. Pam El, CMO of NBA
Pam El, CMO of the NBA gave one of the keynotes at the Summit, looking at the emotion, excitement and sheer drama the NBA has to offer. Something that stood out to me was how out of its 1 billion fans worldwide, less than 1 percent will experience a NBA game in an arena. As a result, technology has played an immense role in allowing their fans to be engaged with the game and their players such as through the NBA app.
Therefore, it’s no surprise that it is the most followed league on social media, and that their core fans consume content on 3 or more different platforms. This means that for the NBA, it is all about data-driven marketing. Essentially, delivering the right message, to the right person at the right time on the right channel. 
4. There is still a focus on email
Each email you receive could be part of the "customer experience."
Emails are being personalized for reciprients. Think of the possibilities here.
"Email is not dead"
5. Mobile
“Mobile is the next big thing. It is the main thing.”
The mobile transformation is not done yet, and that mobile is now the main screen and can’t be an afterthought for marketers. I tend to agree. I think that marketers need to create end-to-end mobile experiences that delight consumers, leveraging the distinct capabilities of mobile to go beyond just being an optimized carbon copy of the desktop experience.
But the key to stand out from the crowd is to provide mobile experiences your users need and expect. This starts with getting feedback from your mobile visitors to understand their needs, expectations and experiences.
A great week at Adobe Summit and I recommend it for anyone using Adobe products.
